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The History of SEO Made Simple: The Evolution of Search Engine Optimization

August 25, 2013
In order to thrive in the highly competitive market that the organic search results pages provides, businesses need to get their site seen at the top of the SERPs—and that means strategic SEO and innovative Internet marketing. Search engine optimization is key for companies looking to grow their business to it's fullest potential by leveraging their online presence, but how did it all begin? When did SEO start? Why? And what’s different about it now? The Beginnings of Search It

National Positions Launches Solutions Based Internet Marketing

August 19, 2013
National Positions is excited to announce our newest internet marketing solution designed to provide businesses with everything they need to stay ahead of the competition in today's ever-evolving, highly competitive and highly sophisticated online marketplace. National Positions' Solutions Based Internet Marketing program offers businesses the power to create custom campaigns built around the most adaptable and comprehensive services available. This innovative program provides businesses with the building blocks for success--from marketing analysis to SEO, content marketing to email marketing, social media to

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Free eBook: How to Maximize Your Ecommerce Site with SEO and Social Media

July 17, 2013
Many of today's ecommerce sites have yet to tap into all the resources available to them--meaning missed opportunities and lost business. By leveraging the industry's top organic ecommerce marketing tactics, online retailers can get more exposure, more traffic, and more business. That's why National Positions and HubSpot have teamed up to write a new Free eBook on Organic Ecommerce Marketing, that gives e-tailers all the information they need to maximize their ecommerce site with Search Engine Optimization and Social Media marketing. In

Google’s Updated Guidelines: The Growing Focus on Bettering Usability and Building Quality Sites

June 27, 2013
Until recently, Google’s Webmaster Help section advised webmasters that if they were looking to improve the rank of their sites, they should focus on “increasing the number of high-quality sites that link to their pages.” Now, as Search Engine Land points out, Google’s advice has been rephrased. Since the end of May, the same passage has been changed to say that, “in general, webmasters can improve the rank of their sites by creating high-quality sites that users will want to

The Importance of User-Experience: Why Technical SEO is More Essential Than Ever

June 24, 2013
Focusing exclusively on one element, in business in general, in marketing, and especially in SEO, is never a good idea. Working towards diversity and paying attention to detail are both key, and it's essential for keeping your SEO strategy adaptable, and your site ranking at the top of the search results. And with all the changes to Google's Algorithm that have been happening recently, that sentiment is truer than ever. Thanks to Google's Penguin and Panda updates, Google's showing sites

How We Shop in 2013: The Growth of ECommerce Marketing

June 20, 2013
With virtually every brick and mortar now vying for a powerful online presence and more e-commerce sites than ever before, more and more people are starting to use the web as a means for savvy shopping. Customers care about lower prices, higher convenience, and better deals, and ecommerce has made what customers want increasingly available. Thanks in part to the evolution and expansion of ecommerce marketing strategies, sales in 2013 have officially reached $262 billion--a 13 percent increase from last

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