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National Positions was thrilled to be invited to attend LegalTech West Coast in Los Angeles, CA this past week. With trade shows in both New York and Los Angeles, LegalTech is one of the nation's most important conference for law firms and legal departments to get an in-depth look at what's going on in the technological world and get hands-on advice and actionable information for growing their practices. As one of the year's most acclaimed legal technology events, National Positions

LinkedIn has officially announced that it has opened up publishing access to all of its users. Where once only "influencers" could publish content, articles and the like, now there will soon be free reign for all LinkedIn members to share their content on the professional site's own publishing platform. This is a great opportunity for sites looking to grow their brand and their base of professionals, potential clients and more. But even though access is still in the process of

It's been an eventful year and all of us at National Positions are so happy to have shared it with you. We're thankful for your partnership and we're incredibly proud to be able to help you keep growing your business each and every day. With so much going on in the world of search, 2014 is going to be a big year in digital marketing, and we're excited to help bring you new successes and give you the tools you

Analogies are awesome tools for furthering our understanding of any given situation, but when it comes to getting a firm handle on what can otherwise be fairly complex concepts like SEO and Internet marketing, they're incredibly helpful. That's why we're sharing one of our favorite SEO analogies to help you understand the basics behind Internet marketing and get to the root of what the best online marketing services set out to accomplish, and how they go about doing that. Internet

When Google rolled out Penguin 2.1 in October of this year, the algorithm update didn't just hit a huge number of sites,  it hit them hard. This fifth-edition of the search engine's infamous Penguin data refreshes was designed (as were it's predecessors) to root out web spam, and penalize poor quality link schemes, and promote sites with natural link profiles. Updates like these are the result of Google’s constant attempts to improve the results they provide their searchers. Google's goal

When Hummingbird was announced, it was set to be a complete overhaul of what had been Google’s existing algorithm up until that point. But while Google’s new Hummingbird algorithm may have tightened up ship and enhanced the search experience, it wasn’t nearly as dramatic of a change as many seemed to predict, leaving some asking: what’s really actually changing when it comes to ranking factors? Google’s Hummingbird Algorithm: What’s Really Changed? Hummingbird’s main goal, like Google’s main goal, is to