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How Voice Search Changes Local Search
Voice search is becoming an integral part of our virtual lives--at least, it is for a fast-growing number of us who prefer this communication shortcut to typing, touching and clicking our search queries. The trend is being explored in articles across multiple media outlets, each one packed with research for digital marketers and business owners who want their products and services found first. Why is voice search growing? Personal assistant devices are the main source of growth, and the vast
The Search for Ranking Factors: User Behavior
In the never-ending quest to understand how Google's ranking factors, we’ve noticed a recent study that clears up one long-standing debate within the SEO world. Evidence now shows that user behavior is an important piece in the ranking puzzle. (more…)
Client ‘Three Jerks Jerky’ Sparks Frenzy on ‘Shark Tank’
We've always loved the jerky produced by our clients 'Three Jerks Jerky.' As their official digital marketing partner, we're lucky enough to get samples all the time, and they're always a big hit around the office. We've been singing their praises now for almost six months, so we were thrilled to see them get recognition on national television. (more…)
Bing’s Mobile Friendly Update
It’s been almost a month since Google’s Mobile Friendly rollout, prompting many businesses to update their sites to comply with Google’s mobile friendliness criteria. For those that haven’t yet climbed on board, there’s now even more motivation to do so: Bing has been rolling out a mobile-friendliness update of its own. In November, Bing revealed that it was planning to put more focus on mobile in 2015, and the new update is clearly part of that strategy. The new focus
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What’s Next In… Social Media Marketing
Internet marketing has many facets, all of which are continually changing and evolving in response to factors such as new technology and changes in consumer behavior. Perhaps the most dynamic facet of internet marketing, though, is social media. Changes in the social media sphere are constant, and social media users are continually finding new and different ways to use social media not only day-to-day, but moment-to-moment. In order to answer the question of “What’s next in Internet marketing?” then, we
Google Cracks Down on Mobile Usability–Is There a New Mobile Algorithm Ahead?
Having a mobile friendly site is more important than ever, and this week Google's making that clear. Over the last week, Google has begun a mass email campaign aimed to alert webmasters if their sites have mobile-usability issues. What Does Mobile-Usibility Mean for Your SEO? If your site isn't mobile-friendly, Google wants you to know. Google starts off their email message by telling webmasters to “fix mobile usability issues found on [your website here],” explains that mobile-usability impacts a searchers mobile user-experience, and, most importantly: that the search engine will