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Who can afford to waste time online, wading through irrelevant details? It’s a good bet that you can’t, and neither can your site visitors. Spare them the effort and instead, let them see exactly what you have to offer, right up front. Learn more in our Growth Tactic #49, Simplify Your Landing Page, another winner in your 100-Day Digital Growth Plan. OVERVIEW - Simplify Your Landing Page When your message is clear and uncluttered, with a value proposition right up

Did you know that over 85 percent of millennials own a smartphone? Since millennials make up one of the largest consumer segments in the world right now, that is a significant bit of data. In other words, mobile matters in most industries. It matters so much that Google’s all-important algorithms take mobile-friendliness into account when ranking pages. Just to get you started, we've come up with these top 6 reasons to make it mobile and stay user-friendly. Businesses that want their

You already know your website is inviting and workable on a desktop computer—after all, that is a must for any successful business—but, it’s not the only must in 2017. If customers and prospects can’t easily navigate your site from their mobile devices, they’re likely to seek out one of your competitors - whose site is responsive (unlike yours). Find out how to get back in the race with today’s newest tactic for your 100-Day Digital Growth Plan: Growth Tactic #40,

A little proof can go a long way. Find out how you can guide your visitors from your homepage to your purchase page with Growth Tactic #36, Prove Yourself: Online Social Proof. With this strategy from your 100-Day Digital Growth Plan, you can work on turning prospects into customers and customers into repeat shoppers. OVERVIEW – PROVE YOURSELF: ONLINE SOCIAL PROOF Prove it. How many times have you heard that demand? It’s not enough these days to merely tell someone how

Education doesn’t have to be boring. When it comes to introducing prospects to your brand or teaching old customers new tricks, you can Make an Animated GIF to Educate Users. Find out more about this popular way to build online PR in today’s newest post, Growth Tactic #34 for your 100-Day Digital Growth Plan. We're offering our best tips and insights to keep you learning and growing well into 2017! Overview – Make an Animated GIF to Educate Users If

As a business owner or manager, you must know by now that very little happens online without some degree of social media presence. Ensure that your website is doing everything possible to help grow conversions and build your business. Take steps that Integrate Social to Grow Site Conversions, as explained in Growth Tactic #33 of your 100-Day Digital Growth Plan. Here’s more about just how to get it done.    Overview - Integrate Social to Grow Site Conversions It’s a