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Growth Tactic #93 When Customers Leave–Learn from an Exit Interview

May 16, 2017
It’s not about you—it’s about them. Well, more accurately, when someone walks away from your business, it’s all about their customer experience. The worst thing you can do is to take it personally (easy to say, right?). This should help: focus on how to avoid making the same mistakes in the future, with our advice from Growth Tactic #93 of your 100-Day Digital Growth Plan, When Customers Leave—Learn from an Exit Interview. OVERVIEW--When Customers Leave--Learn from an Exit Interview  

Growth Tactic #80 How Do You Score? Survey Your Customer Loyalty

April 27, 2017
On a scale from 0 to 10, where does your business fall when it comes to customer loyalty and happiness? By using Net Promoter Score®, you can quickly and easily survey customer loyalty and find out if your customers would be willing to put in a great word for you of their own accord…or, if they’re on the verge of writing a bad review. Let’s jump right in with Growth Tactic #80 in your 100-Day Digital Growth Plan, How Do you

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Growth Tactic #73 Make the Ask for Online Reviews

April 18, 2017
Good things come to those who ask for them. At least this much is true when we’re talking about online reviews. Let’s be honest, we’re all guilty of not giving credit where credit is due sometimes. We get lazy or we just don’t think of it. But if someone were to flat-out ask you for a review – you just might be more inclined to follow through. Learn how to build your online reputation when you Make the Ask For Online Reviews, #73

3 Top Types of User Intent & How They Impact Marketing

March 27, 2017
What is that guy who types the word “coffee” into his search textbox looking for exactly? Taken out of context, there is no way to know what this person wants--his user intent. He could be searching for the nearest coffee shop, for example, or maybe he wants directions on how to make a cup of coffee. Perhaps he’s searching for an address located on Coffee St. In the early days of search engines, it was common for a user to

Growth Tactic #54: Before You Leave–When Popups Work

March 22, 2017
Sometimes people just need a reason – a reason to stay, a reason to go, a reason to keep hanging out on your site. So…give ‘em one! With Growth Tactic #54 Before You Leave – When Popups Work, you’ll learn how to keep visitors from waving goodbye with strategic, clever exit popups. Find out more in today’s newest tactic for your 100-Day Digital Growth Plan. OVERVIEW: Before You Leave--When Popups Work “No don’t go!” That may be what you’re thinking

Growth Tactic #52: Add a Progress Bar

March 20, 2017
Here’s a way to give site visitors the feeling of satisfaction that comes from knowing they’ve made progress in life, even if it’s just in the context of buying a product from you. Ever notice how some websites let you see where you stand along the path to making a purchase or completing a survey? They’ve figured out that a progress bar—or completeness meter—works in their favor. Learn more about why that is, and how you can make it work

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