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What is that guy who types the word “coffee” into his search textbox looking for exactly? Taken out of context, there is no way to know what this person wants--his user intent. He could be searching for the nearest coffee shop, for example, or maybe he wants directions on how to make a cup of coffee. Perhaps he’s searching for an address located on Coffee St. In the early days of search engines, it was common for a user to

Sometimes people just need a reason – a reason to stay, a reason to go, a reason to keep hanging out on your site. So…give ‘em one! With Growth Tactic #54 Before You Leave – When Popups Work, you’ll learn how to keep visitors from waving goodbye with strategic, clever exit popups. Find out more in today’s newest tactic for your 100-Day Digital Growth Plan. OVERVIEW: Before You Leave--When Popups Work “No don’t go!” That may be what you’re thinking

Here’s a way to give site visitors the feeling of satisfaction that comes from knowing they’ve made progress in life, even if it’s just in the context of buying a product from you. Ever notice how some websites let you see where you stand along the path to making a purchase or completing a survey? They’ve figured out that a progress bar—or completeness meter—works in their favor. Learn more about why that is, and how you can make it work

Who can afford to waste time online, wading through irrelevant details? It’s a good bet that you can’t, and neither can your site visitors. Spare them the effort and instead, let them see exactly what you have to offer, right up front. Learn more in our Growth Tactic #49, Simplify Your Landing Page, another winner in your 100-Day Digital Growth Plan. OVERVIEW - Simplify Your Landing Page When your message is clear and uncluttered, with a value proposition right up

Did you know that over 85 percent of millennials own a smartphone? Since millennials make up one of the largest consumer segments in the world right now, that is a significant bit of data. In other words, mobile matters in most industries. It matters so much that Google’s all-important algorithms take mobile-friendliness into account when ranking pages. Just to get you started, we've come up with these top 6 reasons to make it mobile and stay user-friendly. Businesses that want their

You already know your website is inviting and workable on a desktop computer—after all, that is a must for any successful business—but, it’s not the only must in 2017. If customers and prospects can’t easily navigate your site from their mobile devices, they’re likely to seek out one of your competitors - whose site is responsive (unlike yours). Find out how to get back in the race with today’s newest tactic for your 100-Day Digital Growth Plan: Growth Tactic #40,