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Your Google ranking says a lot about the health of your business. So it’s always good to assess what you can do to help your website rank better in search engines. It’s possible to improve your Google ranking with a few small (or not so small) tweaks. And that’s because great SEO is the sum of all its parts. If you want to really wow Google (and your site visitors!) you usually need more than a single tactic. You need

It’s clear that voice search is here to stay. And in 2018, visual search has really taken off as a major trend. While text search is far from dead, it’s clear that users are starting to interact with content in new ways. If your website is only optimized for text-based search, then you’re going to miss out on traffic and customers. Let’s take a look at the latest search technology and go over some tips and tricks that can help

Another month, another Google broad core update. Or at least that’s how it feels to business owners who are scrambling to keep up with their SEO and marketing content. On August 1, Google rolled out its latest broad core update (the last one was in March). Unlike past updates, this one didn’t come with a catchy name like Penguin or Panda, but that doesn’t make it any less important! In fact, the impact of this update has been significant. It’s

Business owners with an interest in review management got an unexpected surprise in late May of this year. Without any notice or warning from Google, many Google reviews suddenly vanished - specifically, anonymous reviews It’s left many businesses wondering, “where did my reviews go?” At the time, many weren’t sure if this was a policy change or a glitch. But now nearly two months have passed, and the reviews look to be gone forever. Now that the change is permanent, let’s

When someone visits your site and then leaves without so much as clicking on a link or navigating to another page, it’s called a bounce. If your bounce rate or drop off rate is too high, you risk losing credibility in the eyes of Google, and your online visibility may suffer as a result. Whether or not you should fear a high bounce rate depends on your overarching goals and the purpose of each landing page. Perhaps you don’t want

These days, no matter where you turn, you’re bombarded with advertisements. Looking to check in on friends on social media? Say hello to that Facebook ad or promoted content. Researching a DIY project? You’re likely to be presented with advertisements from local contractors who can get the job done for you. Heading to the grocery store? Get your ears and eyes ready for radio and billboard ads. Advertising is overly abundant in our day-to-day lives. The average consumer is exposed