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Another month, another Google broad core update. Or at least that’s how it feels to business owners who are scrambling to keep up with their SEO and marketing content. On August 1, Google rolled out its latest broad core update (the last one was in March). Unlike past updates, this one didn’t come with a catchy name like Penguin or Panda, but that doesn’t make it any less important! In fact, the impact of this update has been significant. It’s

Business owners with an interest in review management got an unexpected surprise in late May of this year. Without any notice or warning from Google, many Google reviews suddenly vanished - specifically, anonymous reviews It’s left many businesses wondering, “where did my reviews go?” At the time, many weren’t sure if this was a policy change or a glitch. But now nearly two months have passed, and the reviews look to be gone forever. Now that the change is permanent, let’s

When someone visits your site and then leaves without so much as clicking on a link or navigating to another page, it’s called a bounce. If your bounce rate or drop off rate is too high, you risk losing credibility in the eyes of Google, and your online visibility may suffer as a result. Whether or not you should fear a high bounce rate depends on your overarching goals and the purpose of each landing page. Perhaps you don’t want

These days, no matter where you turn, you’re bombarded with advertisements. Looking to check in on friends on social media? Say hello to that Facebook ad or promoted content. Researching a DIY project? You’re likely to be presented with advertisements from local contractors who can get the job done for you. Heading to the grocery store? Get your ears and eyes ready for radio and billboard ads. Advertising is overly abundant in our day-to-day lives. The average consumer is exposed

Unless you’re an online marketing guru, you may not know all of the ins and outs of search engine optimization (SEO). With ever-changing algorithms, it’s hard to know if your SEO tactics are still sound. The problem is that incorrect SEO techniques can jeopardize your business’s online visibility. Yet, even as SEO continues to evolve, it still stands as one of the most widely-used marketing strategies. Since this marketing strategy is used by most online businesses, it’s important to get

Many people browse through Houzz to get inspiration for their next remodel, but Houzz marketing can also be a powerful weapon in a business’s arsenal. The platform allows interior designers, architects, builders, remodeling businesses, furniture makers and more to show off their stuff, whether that be a modernist chair, an impeccably designed living room, or even a historical mansion. So how can you expand your reach and get maximum exposure for your brand? To begin with, you need to master