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Just a few of decades ago, those of us who were around at the time couldn’t have imagined how the internet would come to dominate our day-to-day lives. These days we rely on websites for just about everything. But, for the one in five Americans who has a visual, auditory, ambulatory, or cognitive disability, navigating websites can be a challenge. Attorneys are increasingly suing private companies whose sites don’t comply with the Americans with Disabilities Act (ADA), a landmark civil

When it comes to ranking on Google, it’s no secret that showing up in search results comes down to content. Over the past couple of years, the value of content—and the context surrounding that content—has been a huge focus for both content marketers and SEO strategists. However, as Heraclitus once said, “The only constant in life is change.” So, while the latest update from Google continues its focus on the relevance of the content itself, it also focuses on the

In a perfect world you could have your summer intern whip up some keyword-optimized content, slap it on your site, and magically rank at the top of internet search results overnight. It’s not that easy, of course. Good SEO is essential, but it takes time—it’s not an overnight transformation. And Google has caught on to black hat SEO techniques like keyword stuffing and cloaking—it’s just not a winning strategy anymore. Worse, shady tactics could get you eighty-sixed from search results

Converting sales leads and staying ahead of the competition are daily challenges. You need to hit the right audience with the right message at the right time—a challenge even for marketing pros. Meanwhile, you’re busy juggling meetings and projects and figuring out the budget for next quarter. If your goal is growth (and whose isn’t?) it’s almost impossible to manage marketing content plus all your other responsibilities. Marketing automation might just be the solution you are looking for. What Is

Video content stimulates the senses and is easy to watch on mobile devices. Is it any wonder, then, that in 2017 experts projected video marketing would account for a full 80% of all web traffic by 2019?1 And video consumption is still on the rise. Cisco estimates video traffic will make up 82% of all consumer and business IP traffic by 2022.2 If you haven’t yet embraced video as part of your overall marketing strategy, now is the time. Also,

Recently, our very own Marketing Director, Matt Erickson, gave his industry insights and shared some of his favorite strategies via a podcast interview for Enterprise Radio. In this interview, Matt discusses how digital marketing effects business in brands, touching on everything from search engine optimization to search engine marketing to retargeting and beyond. Enterprise Radio is the signature show of EPN – the Entrepreneur Podcast Network with host Eric Dye, known for his exclusive interviews with small business owners, entrepreneurs