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Converting sales leads and staying ahead of the competition are daily challenges. You need to hit the right audience with the right message at the right time—a challenge even for marketing pros. Meanwhile, you’re busy juggling meetings and projects and figuring out the budget for next quarter. If your goal is growth (and whose isn’t?) it’s almost impossible to manage marketing content plus all your other responsibilities. Marketing automation might just be the solution you are looking for. What Is

Video content stimulates the senses and is easy to watch on mobile devices. Is it any wonder, then, that in 2017 experts projected video marketing would account for a full 80% of all web traffic by 2019?1 And video consumption is still on the rise. Cisco estimates video traffic will make up 82% of all consumer and business IP traffic by 2022.2 If you haven’t yet embraced video as part of your overall marketing strategy, now is the time. Also,

Recently, our very own Marketing Director, Matt Erickson, gave his industry insights and shared some of his favorite strategies via a podcast interview for Enterprise Radio. In this interview, Matt discusses how digital marketing effects business in brands, touching on everything from search engine optimization to search engine marketing to retargeting and beyond. Enterprise Radio is the signature show of EPN – the Entrepreneur Podcast Network with host Eric Dye, known for his exclusive interviews with small business owners, entrepreneurs

Your Google ranking says a lot about the health of your business. So it’s always good to assess what you can do to help your website rank better in search engines. It’s possible to improve your Google ranking with a few small (or not so small) tweaks. And that’s because great SEO is the sum of all its parts. If you want to really wow Google (and your site visitors!) you usually need more than a single tactic. You need

It’s clear that voice search is here to stay. And in 2018, visual search has really taken off as a major trend. While text search is far from dead, it’s clear that users are starting to interact with content in new ways. If your website is only optimized for text-based search, then you’re going to miss out on traffic and customers. Let’s take a look at the latest search technology and go over some tips and tricks that can help

Another month, another Google broad core update. Or at least that’s how it feels to business owners who are scrambling to keep up with their SEO and marketing content. On August 1, Google rolled out its latest broad core update (the last one was in March). Unlike past updates, this one didn’t come with a catchy name like Penguin or Panda, but that doesn’t make it any less important! In fact, the impact of this update has been significant. It’s