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3 Tips for Creating an Effective Conversational Marketing Strategy
Not so long ago, face-to-face conversations were the key to a brand’s success, especially at brick-and-mortar stores. Things are different now that life has moved into the virtual realm. More people than ever are doing business online—especially as we navigate a global pandemic. But customers still want conversations. And they still want to be nurtured through the buying process. This is where conversational marketing comes in. It’s more than plugging in a piece of chatbot technology and calling it a
Ecommerce Growth & Opportunity in 2020: 5 Things You Need to Know
We are not going to belabor the obvious—2020 has been a challenge, and this is truer for retailers perhaps more than any other type of business. Companies across all industries that once relied on their retail locations to drive purchases have watched as their foot traffic evaporated, leaving the future uncertain. The silver lining that has become visible during this roller coaster of a year is an abundance of newfound ecommerce opportunities. Consumers have turned to the only place they
Why You Should Care About Product Data Feeds (Plus a Few Optimization Tips)
If you toss and turn at night worrying about how to boost sales and increase product visibility, welcome to the club. You’re probably hyper-focused on marketing strategy and savvy advertising. Rightfully so. But what if you’ve been overlooking a way to maximize your online exposure all along? We’re talking about product data feeds—or more specifically, product data feeds optimized for the marketing channels you use. These little morsels of data can seriously impact the success of your ecommerce campaigns. Yet,
Podcast Alert! 20 Strategies for SEO Success with Holly Miller Anderson
In the latest edition of the Digital Breakthroughs Podcast – National Positions CEO Bernard May (virtually) sat down with SEO expert and strategist Holly Miller Anderson to unpack 20 SEO success strategies that businesses and brands around the world can put into practice. As a former head of SEO for brands like Macy’s and Bloomingdales, Holly’s invaluable insight into SEO’s impact on eCommerce and search rankings could not have come at a better time for our listeners and readers. Let’s dive into
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Google’s May 2020 Broad Core Update – This One’s A Doozy
Google processes trillions of searches every year. They use the mountains of data they collect in the process to guide them in tweaking their search engine algorithms—in 2019 alone they made more than 3,000 changes. Most of these changes have little effects on search results, so businesses don’t notice them. But every now and then they release a big one—a broad core update. And on May 4 they launched a doozy. What is a Google core update? A core
Moving “Forward” Beyond COVID-19
This year has been off to a rocky start. No question. The clock struck midnight and we all waved goodbye to 2019 and hello to a new decade, bright-eyed and excited to tackle a brand-new year. Or so we thought. National Positions has seen its way through economic rises and falls before, including the Great Recession of 2008, but 2020 had something new in store that even our seasoned team couldn’t prepare for or see coming: a near-complete economic shutdown.