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We are not going to belabor the obvious—2020 has been a challenge, and this is truer for retailers perhaps more than any other type of business. Companies across all industries that once relied on their retail locations to drive purchases have watched as their foot traffic evaporated, leaving the future uncertain. The silver lining that has become visible during this roller coaster of a year is an abundance of newfound ecommerce opportunities. Consumers have turned to the only place they

If you toss and turn at night worrying about how to boost sales and increase product visibility, welcome to the club. You’re probably hyper-focused on marketing strategy and savvy advertising. Rightfully so. But what if you’ve been overlooking a way to maximize your online exposure all along? We’re talking about product data feeds—or more specifically, product data feeds optimized for the marketing channels you use. These little morsels of data can seriously impact the success of your ecommerce campaigns. Yet,

In the latest edition of the Digital Breakthroughs Podcast – National Positions CEO Bernard May (virtually) sat down with SEO expert and strategist Holly Miller Anderson to unpack 20 SEO success strategies that businesses and brands around the world can put into practice. As a former head of SEO for brands like Macy’s and Bloomingdales, Holly’s invaluable insight into SEO’s impact on eCommerce and search rankings could not have come at a better time for our listeners and readers. Let’s dive into

Google processes trillions of searches every year. They use the mountains of data they collect in the process to guide them in tweaking their search engine algorithms—in 2019 alone they made more than 3,000 changes. Most of these changes have little effects on search results, so businesses don’t notice them. But every now and then they release a big one—a broad core update. And on May 4 they launched a doozy.   What is a Google core update? A core

This year has been off to a rocky start. No question. The clock struck midnight and we all waved goodbye to 2019 and hello to a new decade, bright-eyed and excited to tackle a brand-new year. Or so we thought. National Positions has seen its way through economic rises and falls before, including the Great Recession of 2008, but 2020 had something new in store that even our seasoned team couldn’t prepare for or see coming: a near-complete economic shutdown.

Running a business is a non-stop exercise in entrepreneurial mindset, strategic thinking, and tactical execution. The problem (or opportunity) that most business owners run into is executing on all the growth-building activities required to take them to the next level, when—as they say—there are only 24 hours in a day. Then, there is the additional reality that—many times—budgets may simply not allow you to hire an entire internal team to handle your marketing stack (SEO, social, automation, etc.). It’s just