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For the eighth episode of National Positions’ Digital Breakthroughs podcast, we decided to focus on what most businesses wait all year for. The holiday shopping season! Furthermore, it goes without saying that this year has seemed to give us more coal than shiny bows, but perception is everything because we all know that coal can turn into shining diamonds. To uncover all the opportunities and trends this holiday shopping season has in store, CEO Bernard May assembled a panel of

For the seventh installment of our Digital Breakthroughs podcast, CEO Bernard May sat down (virtually) with founder and CEO of SpyFu, Mike Roberts. As a dynamic competitive research tool, SpyFu has been a game-changer for brands and marketers who need to “dive beneath the surface” when it comes to uncovering what the competition is doing. Beyond this, Mike reveals the path that led him down the road to SpyFu, how brands should be thinking about competitive research, and what’s to

Not so long ago, face-to-face conversations were the key to a brand’s success, especially at brick-and-mortar stores. Things are different now that life has moved into the virtual realm. More people than ever are doing business online—especially as we navigate a global pandemic. But customers still want conversations. And they still want to be nurtured through the buying process. This is where conversational marketing comes in. It’s more than plugging in a piece of chatbot technology and calling it a

We are not going to belabor the obvious—2020 has been a challenge, and this is truer for retailers perhaps more than any other type of business. Companies across all industries that once relied on their retail locations to drive purchases have watched as their foot traffic evaporated, leaving the future uncertain. The silver lining that has become visible during this roller coaster of a year is an abundance of newfound ecommerce opportunities. Consumers have turned to the only place they

If you toss and turn at night worrying about how to boost sales and increase product visibility, welcome to the club. You’re probably hyper-focused on marketing strategy and savvy advertising. Rightfully so. But what if you’ve been overlooking a way to maximize your online exposure all along? We’re talking about product data feeds—or more specifically, product data feeds optimized for the marketing channels you use. These little morsels of data can seriously impact the success of your ecommerce campaigns. Yet,

In the latest edition of the Digital Breakthroughs Podcast – National Positions CEO Bernard May (virtually) sat down with SEO expert and strategist Holly Miller Anderson to unpack 20 SEO success strategies that businesses and brands around the world can put into practice. As a former head of SEO for brands like Macy’s and Bloomingdales, Holly’s invaluable insight into SEO’s impact on eCommerce and search rankings could not have come at a better time for our listeners and readers. Let’s dive into