BLOG

Welcome to part two of our podcast (and blog) all about conversion optimization tips, tricks, tactics, and strategies for the holiday season and beyond. If you missed part one you can click here to see what you missed from part one, but if you are feeling brave and want to start from here, we respect your gusto! When we left off with CEO Bernard May and Marketing Director Matt Erickson, we had just begun unpacking the need to use Google

Can you believe that the holidays are right around the corner?! And we all know that the holiday season is something that families, shoppers, and businesses count on to make the year in the rearview mirror all worthwhile. With this in mind, National Positions’ Digital Breakthroughs podcast decided to dedicate Episode 9 to conversion rate optimization. Basically, if you could double or triple your revenues and profits without increasing your costs, would you do it? Yeah, so would we! That

Ecommerce is booming, especially since COVID-19 turned our world upside down. But even before the pandemic started, online sales were dominating growth in the retail sector. The advantages of ecommerce are clear. Websites run 24/7. Staff hours are limited. And having an online shop lets you cast a much wider net—you can reach customers you never would if you were limited to a brick and mortar store. Even with an online store, though, you still need a team doing the

For the eighth episode of National Positions’ Digital Breakthroughs podcast, we decided to focus on what most businesses wait all year for. The holiday shopping season! Furthermore, it goes without saying that this year has seemed to give us more coal than shiny bows, but perception is everything because we all know that coal can turn into shining diamonds. To uncover all the opportunities and trends this holiday shopping season has in store, CEO Bernard May assembled a panel of

For the seventh installment of our Digital Breakthroughs podcast, CEO Bernard May sat down (virtually) with founder and CEO of SpyFu, Mike Roberts. As a dynamic competitive research tool, SpyFu has been a game-changer for brands and marketers who need to “dive beneath the surface” when it comes to uncovering what the competition is doing. Beyond this, Mike reveals the path that led him down the road to SpyFu, how brands should be thinking about competitive research, and what’s to

Not so long ago, face-to-face conversations were the key to a brand’s success, especially at brick-and-mortar stores. Things are different now that life has moved into the virtual realm. More people than ever are doing business online—especially as we navigate a global pandemic. But customers still want conversations. And they still want to be nurtured through the buying process. This is where conversational marketing comes in. It’s more than plugging in a piece of chatbot technology and calling it a