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Conversion optimization is a key part of improvements made by brands to increase sales. When you’re just starting with website conversion, it can be tricky to know just how to begin and what to focus on. There are several factors to consider, and we’ll discuss them here so you can start building a solid website conversion strategy. Conversion rate optimization (CRO) is the process of increasing the number of visitors to your site who take action. These actions can be

Amazon is the biggest ecommerce marketplace in the world, and selling through the site has a lot of appeal. Buyers trust Amazon thanks to fast shipping, good customer service, and competitive prices.  With that said, if you’re planning on selling on this ecommerce juggernaut, you have a lot of competition. Almost two million sellers are actively leveraging Amazon, and this number is growing fast. Over a million new sellers join the platform every year. As such, you need a strategy

Social media platforms continue to be used by people of all ages around the world every day. Facebook and Instagram, for example, have billions of users, and they offer fantastic marketing opportunities. The question is, though, which approach is better: paid social media advertising or organic? Both can work equally well, and you can even combine them for great results, but organic social media efforts tend to drive better results. In recent years, social media advertising has been pushed into

Marketers are expected to think creatively and strategically, whether they’re planning content or their marketing budget. Being a successful marketer requires the ability to create and adhere to a strict budget. It is essential to achieve marketing growth while also taking cost-effective routes, so no money or efforts are wasted. With that said, businesses mustn’t take the cheapest options because it will show in the delivery of marketing as well as the results. Instead, they should focus on quality while

A/B testing, also called split testing, is an age-old method of figuring out which marketing strategies work best for your business (or figuring out how to cure scurvy in 18th-century sailors—someone give those salty mariners a sack of oranges!).  Either way, it works.    You can use A/B testing on everything from website copy to paid search ads to marketing emails.  It takes some extra time, but the payoffs make it worthwhile—as long as your A/B tests are well designed.    Say you

For those who are not “in the know,” National Positions’ CEO Bernard May is a frequent contributor to Forbes.com, with over 200 articles, placements, and published contributions.  Not only does Forbes give our CEO the opportunity to share his vast knowledge worldwide (gained from his 20+ years in the marketing industry), it also gives our company the opportunity to be featured alongside other notable industry professionals, experts, and thought leaders.  So, rather than just talk about our experience over the