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With the holiday season fast approaching, you need every marketing advantage at your disposal when it comes to maximizing your digital ROI. One of the most powerful strategies for increasing holiday sales, revenues, and profitability​​—without blowing out your marketing budget—is through maximizing conversions.  Easier said than done? Sure. Still worth doing? Without a doubt. Conversion optimization is one of the fastest-growing areas of marketing—and for good reason. The core concept is working with what you have and increasing the profit

The season to be merry is quickly coming closer, and it serves as the perfect time to build a brilliant marketing campaign. If you’re looking for actionable ideas for effective holiday marketing and holiday-specific ad campaigns for the season, you’re in the right place.  We’ll discuss five strategies to work into your campaigns that could take them to the next level before you can say “Ho ho ho!” The holiday season is truly a great time for marketing campaigns. According

The Webinar is over! But if you missed it - scroll down to see the full recording. It might be hard to believe, but the holiday season is right around the corner, which means planning your marketing strategies needs to start now. (No, seriously, like right now.) While it is no secret that the “buying season” has been starting earlier pretty much every year for the past decade, this trend has shifted into hyperdrive over the past couple of years. 

We all have brands we prefer or trust, especially when it comes to products we use on a daily basis—from coffee and kitchen supplies to pet food and home goods—and Amazon has taken notice. Recently, Amazon has unveiled a new feature for customers: the ability to follow brands and get notified about new products, discounts, and a slew of other things.  While this could be the first step in making Amazon a true “social commerce” experience, from a seller standpoint,

For over a decade, National Positions has been leveraging the power of marketing automation and email marketing for hundreds of clients. While the idea of email marketing might seem like a dated strategy to some, the reality is that “the email” is still an incredibly effective tool for nurturing new customers as well as driving repeat purchases. Marketing automation enables us to elevate the humble email experience to an entirely new programmatic level. In fact, across industries, average email open