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Amazon is (currently) the undisputed leader when it comes to moving your products online. Of course you can sell directly from your site or via a multitude of other ecommerce marketplaces, but with Amazon being the indisputable go-to for most consumers, it is nearly impossible to ignore. Furthermore, if you are new to the Amazon ecosystem, it can feel daunting to set up, stand out, and gain traction purely from an organic search standpoint. Enter: Amazon advertising. The opportunities available

Every social media platform seems to follow the same journey when it comes to adoption.  The younger generation begins using it, the older generations say they’ll never use it, and within a couple of years, everyone (at every age) has a profile.  It happened with Facebook. It happened with Instagram. And now it’s happening with TikTok.  Right now it’s generally accepted that Facebook is for everyone, Instagram is for the 20's and 30's crowd, and TikTok skews toward 12- to

Another year has flown by, and, once again, we have seen ecommerce activity dominating the retail world. While, understandably, we did not see a repeat of the massive spike we experienced in 2020, our prediction that ecommerce activity would continue its upward trajectory came to fruition.  Beyond any additional fears surrounding the pandemic, a number of other factors help account for the continued preference for making purchases online. These include product availability, alternative product adoption, and overall convenience—just to name

While we thrive on discussing, sharing, and inspiring with insights surrounding the digital marketing and ecommerce worlds—the retail space is not lost on us.  Nearly 20 years ago we built our reputation on best-in-class SEO solutions dedicated to maximizing the visibility of local businesses in the digital space. The faster a local business could be found, the more rapidly a customer could hop in their car and make it to the brick-and-mortar location to complete their purchase.  Retail shopping locations

The holiday shopping season is in full swing, and if you are determined to make this year the most profitable one ever, mobile needs to be at the top of your list! The majority of us search, shop, and pay with our mobile devices daily—and with over half of all search being done on mobile—this attention cannot be overlooked. Combine this with the continued shift to ecommerce purchasing in 2021 and there is a perfect storm of opportunity when it

If you’re like most marketers, you’re hyper-focused on driving traffic to your website. That’s all well and good, but web traffic doesn’t mean much if it’s not leading to conversions.  You need an effective conversion optimization strategy—one that helps you get the results you need to grow your business—especially during the holiday season! Even small changes can bring big returns. Boosting your conversion rate by even one or two percentage points can translate into a huge increase in revenue.