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It sure has been an interesting year so far for ROI, hasn't it? Prices are up in record numbers, inflation isn't much better, and there is chatter of a recession right around the corner (that is, if it’s not already here).  Is this what any of us want to read, hear, or admit? No. But we are not going to stick our heads in the sand and pretend that everything is perfect.  Deep breaths! Just like we prepare our clients’

Over the past several years, marketers around the world have been trying to crack the code in their marketing campaigns​​—rapid ad optimization and accurate attribution.  How can marketers, businesses, and agencies alike truly attribute success to their myriad of marketing efforts when access to accurate data seems to be deteriorating?  Well, National Positions may have found a solution! As customer data (understandably) becomes more inaccessible, and tech giants like Apple and Facebook have added fuel to the fire, we knew

The goal of any content is to deliver a message. But when it comes to your business, your content has to accomplish much more than that. Today, we’ll identify the differences between two types of content marketing and how to take action to ensure you’re using the most effective type for your business.   1. What Is Product Marketing Content? Product marketing content is that which is used to market tangible consumer goods. These kinds of products can be measured,

You thought we were done talking about Facebook?! Nope. There are always new insights, updates, and strategies on our minds, especially when it comes to Facebook and social media as a whole. In fact, there is so much to cover (and we will) that we had to make our latest topic a two-parter. So, here we are! In part two of “Biggest Facebook Ad Mistakes of 2022,” Director of Marketing Matt Erickson and Director of Social Media Phoenix Ha pull

The Digital Breakthroughs podcast is back with episode 14—part two of “Amazon Basics You Should Never Overlook in 2022.” In part one, host (and Director of Marketing) Matt Erickson and National Positions’ Amazon Strategist Dave Cassarino covered subjects like Amazon product images, titles, descriptions, and more.  In part two, we begin to pull back the layers surrounding the process of leveraging Amazon FBA and how adopting Amazon FBA contributes to positive rankings, logistic streamlining, and improved brand exposure.  Check out

We are excited to announce that our Digital Breakthroughs podcast is back, and we are releasing new episodes for 2022! Our goal is to take the most valuable, trending, and actionable marketing concepts out there and break them down into simple, tangible strategies you can put into action. While we have a huge library of subjects that we are going to cover (i.e., social media, paid media, CRO, Google Analytics 4, and much more), we are kicking things off with