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Given that a business pays as much as six to seven times more to acquire customers than to keep them, a strong acquisition strategy is crucial. It's likely you're now spending significant budget to land each customer relationship, so we want to share our 10 best ways to acquire more customers while spending less. Scroll down to the end for a special Bonus Tip... 1. The Strategic Alliance to Acquire Customers You can control your marketing spend by building your

It might seem slightly taboo, but email marketing campaigns are still among the most reliable forms of outreach for growing your business. The trick to generating response and converting leads is learning to create unique, well-targeted campaigns. The Radicati Group demonstrated the burgeoning audience for emails in their Email Statistics Report, 2013-2017, which documented that if you add the total number of Facebook accounts, plus the total of Twitter accounts, you'll find you are still below the total number of

Content marketing is the future. The growing benefits of using social media and engaging content to drive traffic and sales seem obvious, but knowing the best way to jump on the content marketing trend--well, not so much. Meanwhile, companies in every market continue to make the shift, and you don't want to be left behind. We're offering 9 steps to help you achieve great content marketing that will skyrocket your conversions. Together, they form a comprehensive approach you can tailor

Your conversion rate, the number of website visitors who take action, is the final metric that matters--the one that validates all your other efforts. Here are 20 easy-to-digest, practical tips, proven to help you boost conversions by as much as 200%. Adapt these ideas to fit your business and get the greatest possible return out of all your marketing efforts. 1. Test options for the call to action. A/B testing is essential to finding the reasons behind low conversions. Changing

It's all in the mind--or rather, the mindset. If you're competing in the digital marketing arena, you've had to think some about growth optimizing, and if you haven't, it's time to start. Digital marketing has entered a new phase that is more data-driven and adaptable than ever. Here are the keys to understanding and adopting a new marketing mindset, one that leads beyond counting up clicks and likes to produce true, sustained growth. What is Digital Growth Optimizing? Built on

Internet marketing has many facets, all of which are continually changing and evolving in response to factors such as new technology and changes in consumer behavior. Perhaps the most dynamic facet of internet marketing, though, is social media. Changes in the social media sphere are constant, and social media users are continually finding new and different ways to use social media not only day-to-day, but  moment-to-moment. In order to answer the question of “What’s next in Internet marketing?” then, we