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If your company is anything like ours, you started planning this year’s holiday party about a week after last year’s ended, but alas—we all must take those plans, wrap them up, tie a pretty bow, and store them until next year. But does this mean the end of holiday celebrations for you and your hardworking team? We think not! We can still Zoom our way through the holiday season with virtual festivities aplenty. Not sure how to plan your merriments

Ecommerce is booming, especially since COVID-19 turned our world upside down. But even before the pandemic started, online sales were dominating growth in the retail sector. The advantages of ecommerce are clear. Websites run 24/7. Staff hours are limited. And having an online shop lets you cast a much wider net—you can reach customers you never would if you were limited to a brick and mortar store. Even with an online store, though, you still need a team doing the

COVID-19 has changed life as we know it. And despite what politicians and pundits might be saying, it’s probably not going away anytime soon. To survive in this strange new reality, small business owners need to prepare for the long haul. For many, that will mean moving business online or scaling up online activity. If you’re feeling overwhelmed at the prospect of making the transition, pivoting in stages can help ease your mind. Keep reading for tips on making the

Over the past decade or so, most brands have set their sites on launching holiday promotions a little after those Halloween costumes have done their tricking and treating and the Thanksgiving decorations are ready for their annual debut. Each year (as consumers) it feels like the holiday marketing season creeps into our lives a day or two earlier. Holiday lights are turned on a little sooner (and brighter) and the dreaded (or beloved—depends on who you are) holiday playlist is

If you are in the retail space – whether you have a physical location, an ecommerce site, or both – you likely need to make a big splash during the holiday season in order to have a successful year. Without a doubt, retailers feel the pressure when the holiday season rolls around. Without a strong showing during November and December, sales numbers for the year are almost certain to fall short of expectations. So, with that in mind, what’s your

The Marketing Psychology of Need You have an incredible product. You’ve told the world about it. You’ve described every feature in glowing terms – exquisite, handcrafted, cutting-edge, one-of-a-kind, stunning. You wait for the purchases to roll in. You think you marketing psychology game is on point. Silence! No one seems interested. What’s the problem? You’ve ignored the golden rule of marketing psychology: People don’t buy products; they buy solutions. Define the Need If every blog post you write and every video