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Ecommerce has seen explosive growth in the last few years, from $286 billion in 2017 to nearly $432 billion in 2020. By 2025, revenues are expected to grow to $564 billion.  The COVID-19 pandemic accelerated the shift to online retail, especially in 2020. But ecommerce revenues are only expected to grow in the coming years—pandemic or not.  This means selling online is essential for small and mid-size businesses.  Whether you already have an ecommerce store or you’re getting ready to

You have heard the drumbeat for years—the undeniable need for top-notch search engine optimization (SEO). While the beat continuously changes, one thing remains the same: SEO is still a necessity—and not just on your website.  In 2021, this acronym is being applied to nearly all types of search-based activity, from video SEO (VSEO) to Amazon SEO to even SEO for podcasts. Every purchase, subscription, engagement, view, or download begins with some sort of search.  So, if there were clear-cut, easy-to-implement

Although we may be well into 2021, much of what happened in 2020 will have lasting effects for years to come—especially when it comes to purchase behavior. While most of us shifted our spending in many ways due to closed brick-and-mortar locations, stay-at-home orders, and a lack of access to activities, experiences, and entertainment we’ve grown accustomed to—this led to an even bigger shift when it came to how we’re making purchases within the booming eCommerce ecosystem. Businesses around the

Offline Conversion Tracking Is Your Secret Weapon: Here’s Why It Matters Online conversion data doesn’t give you the full picture of who’s buying your products or services. Business happens offline, too. Someone might download a free eBook on your website but sign up for a service agreement in person. A homeowner might find a plumbing company via paid search but then call the company directly to schedule an appointment. A foodie might see a banner ad for a new product

What We Know - Apple’s Impact on Facebook Ads This is what our team currently knows surrounding the impact this change (update) from Apple will have on brands/businesses currently running ads on Facebook. *Facebook’s Pro-Active Opt-in* In an effort to get ahead of the situation, Facebook will be implementing its own preemptive opt-in ahead of Apple’s own. This opt-in is to provide context to the changes being instituted by Apple and reduce the number of customers blindly opting out of

2020 has been brutal for small businesses. Millions have had to cut staff and scale back their operations. While some businesses qualified for loans or debt relief under the CARES Act, others weren’t so lucky. It’s been a tough year, for sure. But there are reasons to be hopeful. With the new year upon us, now is the time to solidify next year’s marketing strategy. Even on a tight budget you still have plenty of options. Here are some tips