BLOG

Google has announced that it will be changing how they handle AdWords misspellings, using plurals and other discrepancies for keywords or phrases. Now in mid-May, Google will match close variations to phrases and keywords that may appear in search results. This will make things for users and for advertisers much easier. While Google’s organic search results already offer this, it will now include AdWords results. The reason for the change is that 7% of all searches contain misspellings. There are

If you’re an eCommerce company, then conversion is extremely crucial for your success. It’s natural for visitors to put items in their shopping carts and never actually check out. If this happens more often than not, it can take a toll on your sales. These are some helpful suggestions you should make to your website in order for visitors to follow through on purchasing items they place in their shopping carts. Site Navigation It’s important for visitors to know what

If you’re a business that sells products online, then data is key for optimization in order for your company to be found. By optimizing Google Shopping, you will see instant results, but how can you make sure you’re doing the most to boost your eCommerce sales? Invest in multiple channels Diversify Your Business- You shouldn’t solely rely on SEO or PPC. Markets are constantly changing, so it’s important to have multiple channels in order to choose where you should invest

Google has confirmed it’s doing an experiment to test displaying click counts for paid search advertisements. Certain AdWord advertisements would have different click counts displayed below their company’s URL. For example, Google was testing one display that simply showed the number of clicks, such as 10,000 clicks. A sample of this display can be seen in the image below. Another display being tested is the one shown below, which is the number of clicks followed by “for this advertiser”. If

Search engine optimization (SEO) and pay-per-click advertising (PPC) can work together to promote a company’s presence online. Some SEO companies tend to put SEO on top of existing PPC campaigns, but they both should be working together. PPC can have several benefits and can be a logical choice for many online companies. Ads can be made in different formats for companies to engage their customers. When beginning a PPC campaign online, it is important to research keywords that you want