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Is paid search a necessary addition to your business’ advertising campaign? The answer varies for each and every business. Recently, eBay measured the pros and cons of a Google AdWords campaign for their incredibly popular online consumer-to-consumer business, with some not-so-positive results, prompting the Harvard Business Review to raise the question: Did eBay just prove that paid search ads don't work? While eBay might not have benefited from their own AdWords campaign, many businesses have had huge success as a

You may notice that very few of your first-time visitors actually become your customers during that first site visit. Don’t worry, you’re not alone. For most businesses, conversion doesn't usually happen the first time a customer visits their site. In fact, only about 2% of these first-time visitors convert on the spot. And that’s okay—as long as you can get them back. In 2013, with the focus increasingly being directed toward concrete ROI and real conversion, retargeting is a technique that’s quickly

Just a couple of days ago, Google announced that they will be effectively retiring the free version of Google Shopping. This has led to a number of people complaining about the potential revenue loss and questioning the ethics of Google in using a “paid inclusion model”. We aren’t here to judge ethics, or complain, but rather to review the changes and ask the following questions: 1)How does this change the marketing landscape for ecommerce merchants? 2)What are the positive and

In order to perform on-page optimization for your eCommerce site, there are certain elements that you should try working on to make the most out of your product pages. Customer Reviews Reviews are one of the most vital parts of your eCommerce website. It’s important for you to gather reviews from content customers in order to improve your business and acquiring unique content. You want to make sure that you’re also publishing some negative reviews, because if you don’t, customers

Google has announced that it will be changing how they handle AdWords misspellings, using plurals and other discrepancies for keywords or phrases. Now in mid-May, Google will match close variations to phrases and keywords that may appear in search results. This will make things for users and for advertisers much easier. While Google’s organic search results already offer this, it will now include AdWords results. The reason for the change is that 7% of all searches contain misspellings. There are

If you’re an eCommerce company, then conversion is extremely crucial for your success. It’s natural for visitors to put items in their shopping carts and never actually check out. If this happens more often than not, it can take a toll on your sales. These are some helpful suggestions you should make to your website in order for visitors to follow through on purchasing items they place in their shopping carts. Site Navigation It’s important for visitors to know what