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Thanks to everyone who attended today's webinar on Google Shopping and E-Commerce Marketing! We had a lot of fun geeking out over Product Listing Ads and the future of product search. A special thanks to Googlers Kelli Prakash and Samir Janveja for co-hosting the webinar with and providing such keen insight. Business owners and marketing pros are always speculating what Google is thinking, so it was a huge asset to have Kelli and Samir tell us a little but about

PPC may seem too expensive This is an assumption many of our clients have when they come on board. And true, if you're managing your ad spend poorly and getting no ROI...then yes, PPC is way too expensive. But anything in your marketing mix that isn't generating positive results is way too costly. After all, if your SEO campaign isn't delivering traffic and sales, wouldn't you consider that "too expensive?" It's about ROI, not spend. If you’re asking yourself whether

Is paid search a necessary addition to your business’ advertising campaign? The answer varies for each and every business. Recently, eBay measured the pros and cons of a Google AdWords campaign for their incredibly popular online consumer-to-consumer business, with some not-so-positive results, prompting the Harvard Business Review to raise the question: Did eBay just prove that paid search ads don't work? While eBay might not have benefited from their own AdWords campaign, many businesses have had huge success as a

You may notice that very few of your first-time visitors actually become your customers during that first site visit. Don’t worry, you’re not alone. For most businesses, conversion doesn't usually happen the first time a customer visits their site. In fact, only about 2% of these first-time visitors convert on the spot. And that’s okay—as long as you can get them back. In 2013, with the focus increasingly being directed toward concrete ROI and real conversion, retargeting is a technique that’s quickly

Just a couple of days ago, Google announced that they will be effectively retiring the free version of Google Shopping. This has led to a number of people complaining about the potential revenue loss and questioning the ethics of Google in using a “paid inclusion model”. We aren’t here to judge ethics, or complain, but rather to review the changes and ask the following questions: 1)How does this change the marketing landscape for ecommerce merchants? 2)What are the positive and

In order to perform on-page optimization for your eCommerce site, there are certain elements that you should try working on to make the most out of your product pages. Customer Reviews Reviews are one of the most vital parts of your eCommerce website. It’s important for you to gather reviews from content customers in order to improve your business and acquiring unique content. You want to make sure that you’re also publishing some negative reviews, because if you don’t, customers