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What big display changes mean for small businesses Do you have an uneasy feeling that something in your universe has changed recently, but you can’t quite put your finger on it? It’s not a cosmic shift, but a new local search display format from Google, which may be just as significant. As a business relying on local search results, you need to understand what has changed and what these changes mean for your business. (more…)

2013 has certainly been a year marked by tremendous change, for organic and paid search, and everything in between. In the past year, Google has evolved their search algorithms and their advertising platform, and made a number of changes that businesses, marketers and advertisers alike are all having to adapt to. Google's getting more advanced, PLAs are becoming more important, online advertising is becoming more competitive, ad copy needs to be more compelling, and the list goes on. It's an

Organic search is one of the biggest ways that businesses today get found. And while the majority of searchers trust search engines like Google to give them the best results and more than 79% of customers trust online reviews as much as personal recommendations, those numbers tend to be lower when it comes to online advertising. Thankfully, though the numbers are still lower than traditional non-digital advertising, online advertising, including search ads, have risen in the ranks as one of

Thanks to everyone who attended today's webinar on Google Shopping and E-Commerce Marketing! We had a lot of fun geeking out over Product Listing Ads and the future of product search. A special thanks to Googlers Kelli Prakash and Samir Janveja for co-hosting the webinar with and providing such keen insight. Business owners and marketing pros are always speculating what Google is thinking, so it was a huge asset to have Kelli and Samir tell us a little but about

PPC may seem too expensive This is an assumption many of our clients have when they come on board. And true, if you're managing your ad spend poorly and getting no ROI...then yes, PPC is way too expensive. But anything in your marketing mix that isn't generating positive results is way too costly. After all, if your SEO campaign isn't delivering traffic and sales, wouldn't you consider that "too expensive?" It's about ROI, not spend. If you’re asking yourself whether

Is paid search a necessary addition to your business’ advertising campaign? The answer varies for each and every business. Recently, eBay measured the pros and cons of a Google AdWords campaign for their incredibly popular online consumer-to-consumer business, with some not-so-positive results, prompting the Harvard Business Review to raise the question: Did eBay just prove that paid search ads don't work? While eBay might not have benefited from their own AdWords campaign, many businesses have had huge success as a