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What's the one thing every digital marketer knows? You’re never done growing. There’s always something new to learn…that is, if you want to stay ahead of the competition and elevate your business to new heights. Now that we've completed our 100-Day Plan, we're afraid you'll miss your daily dose of digital growth! That's why we're happy to present the first in our 5-eBook Series, collecting the 100-Day blogs into topic groupings. (Get your FREE download of the first one here.)

It’s not about you—it’s about them. Well, more accurately, when someone walks away from your business, it’s all about their customer experience. The worst thing you can do is to take it personally (easy to say, right?). This should help: focus on how to avoid making the same mistakes in the future, with our advice from Growth Tactic #93 of your 100-Day Digital Growth Plan, When Customers Leave—Learn from an Exit Interview. OVERVIEW--When Customers Leave--Learn from an Exit Interview  

In our last post, we promised more news on Pinterest and social media tools, so here it is… (more…)

What big display changes mean for small businesses Do you have an uneasy feeling that something in your universe has changed recently, but you can’t quite put your finger on it? It’s not a cosmic shift, but a new local search display format from Google, which may be just as significant. As a business relying on local search results, you need to understand what has changed and what these changes mean for your business. (more…)

2013 has certainly been a year marked by tremendous change, for organic and paid search, and everything in between. In the past year, Google has evolved their search algorithms and their advertising platform, and made a number of changes that businesses, marketers and advertisers alike are all having to adapt to. Google's getting more advanced, PLAs are becoming more important, online advertising is becoming more competitive, ad copy needs to be more compelling, and the list goes on. It's an

Organic search is one of the biggest ways that businesses today get found. And while the majority of searchers trust search engines like Google to give them the best results and more than 79% of customers trust online reviews as much as personal recommendations, those numbers tend to be lower when it comes to online advertising. Thankfully, though the numbers are still lower than traditional non-digital advertising, online advertising, including search ads, have risen in the ranks as one of