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When it comes to working with an agency for your digital advertising (Google Ads, Facebook Ads, etc.), you want to know that every dollar you invest contributes to a positive ROI. One thing that surprises us when onboarding new clients is that many of them had no idea how much of their investment had been going down the drain due to a leaky digital advertising bucket. There are numerous types of leaks and holes that can channel a large portion

The coronavirus pandemic changed what we search for and what we buy online overnight. In 2019 top Google searches included things you’d expect—personal care items, home goods, tech products, apparel, and toys and games. By April of this year top search items included toilet paper, face masks, hand sanitizer, and Lysol spray. We’ve entered a new world—one that will likely define a generation. Just as the pandemic is exposing weaknesses in our supply chains and healthcare systems, it’s also exposing

In a world full of questions, there is one entity that has been keeping track of all of them—Google. Everything from “When is lockdown ending?” to “Where can I buy a facemask?” has been on our minds and therefore part of our Google searches, as we make our way through the new normal. But there is also a-rock-and-a-hard place situation that it appears Google is attempting to provide some assistance with. How are brands that have had their revenues impacted

As small and medium-sized businesses continue to feel the impact of the COVID-19 pandemic, service-based brands that support these businesses continue to look for ways to help them. For many businesses, the main goal (for the time being) is to maintain viability as opposed to focusing on bullish revenue growth. This change in strategy, however, has left a marketing gap that many are unsure how to fill. Businesses and brands (brick-and-mortar or online) that are still operational find themselves in

The internet has changed the world for the better in so many ways. But it has also provided a platform for unscrupulous product sellers and service providers. Every day these shady operators rake in cash at the expense of public health—often with devastating consequences. Just ask the Pennsylvania woman who suffered permanent blindness in one eye after being injured by a product she bought on Amazon. Consumers assume products and services they buy online have been properly tested and vetted.

Digital marketing agencies are in the unenviable position of setting realistic expectations when it comes to paid advertising. Marketing dollars are precious, and campaigns don’t always go as planned. It’s a complicated business. Worse, there’s no shortage of agencies out there that overpromise and underdeliver. When things don’t go our way it’s easy to get frustrated and give up. Understanding a few key things about paid campaigns can give you a better grasp on what to expect and boost your