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Digital marketing agencies are in the unenviable position of setting realistic expectations when it comes to paid advertising. Marketing dollars are precious, and campaigns don’t always go as planned. It’s a complicated business. Worse, there’s no shortage of agencies out there that overpromise and underdeliver. When things don’t go our way it’s easy to get frustrated and give up. Understanding a few key things about paid campaigns can give you a better grasp on what to expect and boost your

PPC is an essential part of any effective marketing strategy today. If SEO is the engine, PPC is the turbo booster that puts your brand in front of the right customer at the right time so you can generate leads and results faster. But PPC isn’t a “set it and forget it” tool. You still have to put in the work—that means proper planning and constant monitoring. Here are 5 ways to make sure you get the most for your

In a perfect world you could have your summer intern whip up some keyword-optimized content, slap it on your site, and magically rank at the top of internet search results overnight. It’s not that easy, of course. Good SEO is essential, but it takes time—it’s not an overnight transformation. And Google has caught on to black hat SEO techniques like keyword stuffing and cloaking—it’s just not a winning strategy anymore. Worse, shady tactics could get you eighty-sixed from search results

When you “remarket” or “retarget,” you show your Facebook or Google ads to people who have already visited your site. The goal is to remind potential customers that you exist and to move them closer to making a purchase. Remarketing ads can move you closer to that goal. Why remarket? Because most people need a little encouragement before paying good money for anything. Almost no one converts on their first visit to a website. According to an Episerver survey, 92 percent

Organic reach is dying. Social media posts that might once have reached thousands of people and generated hundreds of likes now linger in obscurity. That has far-reaching implications for your brand’s social media marketing strategy. Businesses that once got by without spending a penny will now have to readjust their thinking – and their budgets. The Death of the Organic Post Organic content started to lose its power way back in 2014, when reach dropped by almost ten percent drop

Last year, Google banned addiction treatment centers from using its AdWords Advertising platform. Now, after an extended review process, the company has once again given the green light to drug and alcohol programs. What made the largest advertising provider ban a $78 million segment of the market, and what has changed since the ban was implemented? Why Did Google Ban Rehab Facilities? Last September, Google suspended addiction treatment and rehab centers from advertising on websites, search pages and apps because