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When it comes to paid media marketing like Google PPC, Facebook Ads, or even YouTube Ads, all too often, clicks get the glory while the landing page gets overlooked—not necessarily by our prospects but by us! Of course your ad campaign matters when it comes to driving attention to what you have to offer, but your landing page is what turns that attention into conversions. Landing pages inform, answer questions, and above all, build enough trust to entice your prospect

We want to let you in on a little secret about paid media advertising. Ready? The number of clicks doesn't really matter! Say it with us! What prospects do once they click, that’s the good stuff. Think of it this way: What is worth more? One hundred ad clicks with one sales conversion or 50 ad clicks with 10 sales conversions? Exactly. The 20% conversion rate with 50 clicks is worth far more than the 1% conversion rate with 100

Offline Conversion Tracking Is Your Secret Weapon: Here’s Why It Matters Online conversion data doesn’t give you the full picture of who’s buying your products or services. Business happens offline, too. Someone might download a free eBook on your website but sign up for a service agreement in person. A homeowner might find a plumbing company via paid search but then call the company directly to schedule an appointment. A foodie might see a banner ad for a new product

Amazon SEO: Here’s How to Rank Higher on Amazon Searches Amazon now dominates product search online, even surpassing Google. Nearly half of all online transactions happen on Amazon, and searchers perform hundreds of millions of queries every month. This means Amazon sellers face more competition than ever. If you’ve been scratching your head about how to get your products to rank higher, you need to understand how Amazon’s search engine algorithm works. While Google’s and Amazon’s search engines share some

HAPPY NEW YEAR! That felt fantastic. “Hey, last year, see you never.” Well, that’s not entirely true...before we store “2020” in the cloud (and in our minds) in the “DO NOT OPEN” file, let’s take a look back at some of the lessons learned and successes earned during this complicated, uncertain year.  We reached out to some of our fellow SMBs, asking them to share the silver linings that came about during this often dark time.  We share these “wins”

Welcome to the second half of episode 8 of the Digital Breakthroughs podcast—dedicated to the 2020 holiday shopping (and marketing) season! If you missed the first half of the episode, you can click here to start from the beginning. But, if you are back for round two, we hope you are ready because we are about to turn things up to 11 (this one goes up to 11). Let’s dive in beginning with what is going to happen (or is