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It sure has been an interesting year so far for ROI, hasn't it? Prices are up in record numbers, inflation isn't much better, and there is chatter of a recession right around the corner (that is, if it’s not already here).  Is this what any of us want to read, hear, or admit? No. But we are not going to stick our heads in the sand and pretend that everything is perfect.  Deep breaths! Just like we prepare our clients’

Over the past several years, marketers around the world have been trying to crack the code in their marketing campaigns​​—rapid ad optimization and accurate attribution.  How can marketers, businesses, and agencies alike truly attribute success to their myriad of marketing efforts when access to accurate data seems to be deteriorating?  Well, National Positions may have found a solution! As customer data (understandably) becomes more inaccessible, and tech giants like Apple and Facebook have added fuel to the fire, we knew

SMS marketing has long been a criminally underappreciated form of reaching out to potential clients and customers. With multiple sources reporting SMS marketing reaching an opening rate of 98%, it’s a wonder there aren’t more businesses making use of this undervalued tool to boost sales, create rapport, and grow their brand.  Understanding how to leverage text marketing while remaining within the limits of national regulations is something every ecommerce business should prioritize. Not only will it help your business grow,

Anyone with an online business, store, or even just a personal website has, at some point, come across Google Analytics. For business owners, Google Analytics has been the best way to track and record website traffic, sources, and other real-time statistics on how users interact with their site.  For businesses that rely on online traffic for purchases or income, Google Analytics lifted the veil of secrecy and gave them actionable information on which pages did better than others, how SEO

The season to be merry is quickly coming closer, and it serves as the perfect time to build a brilliant marketing campaign. If you’re looking for actionable ideas for effective holiday marketing and holiday-specific ad campaigns for the season, you’re in the right place.  We’ll discuss five strategies to work into your campaigns that could take them to the next level before you can say “Ho ho ho!” The holiday season is truly a great time for marketing campaigns. According

The Webinar is over! But if you missed it - scroll down to see the full recording. It might be hard to believe, but the holiday season is right around the corner, which means planning your marketing strategies needs to start now. (No, seriously, like right now.) While it is no secret that the “buying season” has been starting earlier pretty much every year for the past decade, this trend has shifted into hyperdrive over the past couple of years.