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Last year, Google banned addiction treatment centers from using its AdWords Advertising platform. Now, after an extended review process, the company has once again given the green light to drug and alcohol programs. What made the largest advertising provider ban a $78 million segment of the market, and what has changed since the ban was implemented? Why Did Google Ban Rehab Facilities? Last September, Google suspended addiction treatment and rehab centers from advertising on websites, search pages and apps because

You set up a Google AdWords account. You create mind-blowing copy. You roll out your campaign and wait for the sales to roll in. And you wait. And you wait. And you wait. Did you just burn money? Are all PPC campaigns as unpredictable as video poker? We need to drive leads, and we need to close sales. More often than not Google AdWords is the first place we turn to fill our pipeline. And for good reason. AdWords can

Google has announced that it will be changing how they handle AdWords misspellings, using plurals and other discrepancies for keywords or phrases. Now in mid-May, Google will match close variations to phrases and keywords that may appear in search results. This will make things for users and for advertisers much easier. While Google’s organic search results already offer this, it will now include AdWords results. The reason for the change is that 7% of all searches contain misspellings. There are