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Over the past several years, marketers around the world have been trying to crack the code in their marketing campaigns​​—rapid ad optimization and accurate attribution.  How can marketers, businesses, and agencies alike truly attribute success to their myriad of marketing efforts when access to accurate data seems to be deteriorating?  Well, National Positions may have found a solution! As customer data (understandably) becomes more inaccessible, and tech giants like Apple and Facebook have added fuel to the fire, we knew

As you may (or may not) know, getting your products approved and ready to sell to the masses on Amazon is only half the battle. Next, you need to make sure your product listings are pristine, so they are adored by not only Amazon but also your eager customer base.      Appeasing both Amazon algorithms and the mindset of consumers go hand in hand—the better your product listings, the more rapidly Amazon will serve up those listings to shoppers,

  No Amazon product launch is complete without proper keyword research. By taking the time to thoroughly research and implement your most valuable keywords, you can increase the likelihood that your product will be found and that your profit potential will be even greater. Amazon keyword research may seem tedious, but it is a critical component when it comes to ensuring success on the platform.  Keyword research is both a science and an art! If you've seen an Amazon product

  Los Angeles-based digital marketing agency National Positions has achieved 2022 Premier Partner status in the Google Partners program. National Positions’ team of experts provides SEO, PPC, Social Media Advertising, Email Marketing, Ecommerce Marketing, and CRO strategies for businesses online around the world. Explore the full range of offerings on NationalPositions.com.   “By once again being named a Google Premier Partner, we know that we are meeting the highest standards in digital advertising, helping our clients meet the highest levels

Every year, National Positions reflects on not only what we learned over the previous 12 months, but also what is coming next. We compile all of our client wins, metrics, and successful strategies to uncover the common threads that will guide another year of profitable success for our clients. We formulate these insights into our annual digital marketing trends ebook, which will be unveiled as 2022 kicks off! This is a massive undertaking that takes considerable time to develop and

It’s that time of year again—time to collect and assess everything we learned in 2021 so we can more effectively strategize how we can maximize our impact as the new year approaches.  Reviewing those final results (below the surface) and doubling down on what worked reveals a goldmine of data. It is in this vortex of complex metrics that we can begin to unlock real opportunities for growth by truly understanding what strategies and campaigns were victorious—and which were not.