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In the ever-evolving world of social media marketing, targeted advertising is more than just a trend—it’s a necessity. With competition for customer attention at an all-time high, using first-party data to guide your ad strategy can give your brand a powerful edge. Today, we're sharing our insights on a winning approach to targeting: leveraging first-party data through RFM (Recency, Frequency, Monetary) analysis to optimize ad spend and elevate ROI. Here’s how these strategies work and how you can apply them

Whether you’re ready or not, the holiday rush is just around the corner—and for many, it's already begun. But before you hit the back button, stick with us for a moment.  At National Positions, we want to share some vital insights and strategies to help you get your brand ready for the busiest shopping season of the year.   What BFCM Consumer Behavior Is Tells Us Despite inflation and economic uncertainty, holiday spending is forecast to remain strong in 2024,

Shopify is an awesome platform that we love working with, and no, they are not a sponsor of this article.  2022 was an absolutely MONSTER year for eCommerce! And 2023 is going to be even bigger, and this is why.  With pretty much a 99% chance of recession, more of us (consumers) are going to be looking for alternatives to our regular purchases to offset economic disruptions. McKinsey found that almost 20% of consumers tried or switched to lower-cost brands,

First-party data is data that is collected directly from your website by YOU, the owner of the site.  This can include information such as sales conversion user information, the items customers have purchased, and any other interactions they have had with the site that are trackable. In contrast, third-party data is data that is collected by a company other than the website owner, often through the use of tracking cookies. And cookies are already on their way out the door.

For over two years, National Positions has sounded the alarm that third-party data would soon become a thing of the past. Were we wrong? Were we overcautious? Or perhaps we just saw the writing on the wall and knew the clock was ticking. And now, the industry is finally taking notice.  Recently, a post on LinkedIn piqued our interest—not because it was a bad question but because it is being asked this late in the game. Again, this is a

It sure has been an interesting year so far for ROI, hasn't it? Prices are up in record numbers, inflation isn't much better, and there is chatter of a recession right around the corner (that is, if it’s not already here).  Is this what any of us want to read, hear, or admit? No. But we are not going to stick our heads in the sand and pretend that everything is perfect.  Deep breaths! Just like we prepare our clients’