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After years of anticipation and a fair amount of excitement last Friday, the visible impact of Google's new Penguin 4.0 seems to be underwhelming--so far. The consensus is that, in fact, there has been no impact. The new release of Penguin 4.0, confirmed last Friday on Google's blog, means link penalties will be refreshed in real time, so that in theory, ranking corrections and improvements to a site's rankings will happen quickly and not require months or even years of

Are you clear on the difference between high-quality organic links and other kinds? We're going to assume you know it's not about vegans and meat-eaters. Still, the health benefits of organic links are just as important to your website as eating a fresh, nutritional diet is for your personal health. You need to know that link-building is key to organic search success, and your Google PageRank is heavily influenced by how the system judges your online content. In other words,

Gary Illyes, Google’s Search Quality Engineer, has announced at Search Marketing Expo East that there is an excellent chance that Google will be launching their much-awaited Penguin 3.0 algorithm update next week. Hundreds of thousands of web owners devastated by the Penguin 2.1 update that hit on October 4, 2013, have eagerly been awaiting this release in the hopes that Google's new Penguin 3.0 update will help them recover the rankings they lost after being severely penalized back in 2013.

When Google rolled out Penguin 2.1 in October of this year, the algorithm update didn't just hit a huge number of sites,  it hit them hard. This fifth-edition of the search engine's infamous Penguin data refreshes was designed (as were it's predecessors) to root out web spam, and penalize poor quality link schemes, and promote sites with natural link profiles. Updates like these are the result of Google’s constant attempts to improve the results they provide their searchers. Google's goal

Recently, in the wake of the last Penguin update, we've been talking a lot about building quality, natural links in order to build out your online footprint, boost your rankings, and drive meaningful traffic. Google sees links as a sign of a site's relevance, and while customers aren't necessarily looking for links, or even your business, having links on today's most popular--and your industry's most relevant--sites is a great way to show search engines your value and drive searchers straight