7 Ridiculously Simple Tricks to Grow Local Business Leads

sales forecasts and pie chart

Lead generation is a key element for any successful business. Hearing some experts tell it, though, generating leads sounds like a complicated venture that could give pause to small business owners. After all, who has time for complex formulas and strategies when you have a business to run? Fortunately, you can use these 7 ridiculously […]

9 Steps to Skyrocket Conversions with Great Content Marketing

animation of man on rocket

Content marketing is the future. The growing benefits of using social media and engaging content to drive traffic and sales seem obvious, but knowing the best way to jump on the content marketing trend–well, not so much. Meanwhile, companies in every market continue to make the shift, and you don’t want to be left behind. […]

Penguin 4.0 – Is It Impacting Your Site

family of penguins

After years of anticipation and a fair amount of excitement last Friday, the visible impact of Google’s new Penguin 4.0 seems to be underwhelming–so far. The consensus is that, in fact, there has been no impact. The new release of Penguin 4.0, confirmed last Friday on Google’s blog, means link penalties will be refreshed in […]

8 Top Ways to Build High-Quality Organic Links

red and silver chain links

Are you clear on the difference between high-quality organic links and other kinds? We’re going to assume you know it’s not about vegans and meat-eaters. Still, the health benefits of organic links are just as important to your website as eating a fresh, nutritional diet is for your personal health. You need to know that […]

Much Anticipated Penguin 3.0 Algorithm Update Expected in the Coming Week

group of penguins

Gary Illyes, Google’s Search Quality Engineer, has announced at Search Marketing Expo East that there is an excellent chance that Google will be launching their much-awaited Penguin 3.0 algorithm update next week. Hundreds of thousands of web owners devastated by the Penguin 2.1 update that hit on October 4, 2013, have eagerly been awaiting this […]

Penguin 2.1 Recovery Guide [Infographic]

baseball batter

When Google rolled out Penguin 2.1 in October of this year, the algorithm update didn’t just hit a huge number of sites,  it hit them hard. This fifth-edition of the search engine’s infamous Penguin data refreshes was designed (as were it’s predecessors) to root out web spam, and penalize poor quality link schemes, and promote […]