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Every year, National Positions takes a look at all that’s happened surrounding digital marketing, ecommerce, and industry shifts to make our predictions as to where next year will take us.   Now, this year has obviously not been a normal year. This year all of the certainty about what we thought would happen and where we would be heading was shaken to its core—forcing us marketers to reassess what the future would hold.   This doesn’t mean that many of

Ecommerce is booming, especially since COVID-19 turned our world upside down. But even before the pandemic started, online sales were dominating growth in the retail sector. The advantages of ecommerce are clear. Websites run 24/7. Staff hours are limited. And having an online shop lets you cast a much wider net—you can reach customers you never would if you were limited to a brick and mortar store. Even with an online store, though, you still need a team doing the

COVID-19 has changed life as we know it. And despite what politicians and pundits might be saying, it’s probably not going away anytime soon. To survive in this strange new reality, small business owners need to prepare for the long haul. For many, that will mean moving business online or scaling up online activity. If you’re feeling overwhelmed at the prospect of making the transition, pivoting in stages can help ease your mind. Keep reading for tips on making the

A marketing funnel (or sales funnel) is the process a lead goes through to become a paying customer or client. The end goal may also be non-monetary, like capturing a person’s email address. Marketing funnels (sometimes referred to as the “customer journey”) are essential because they help turn prospects into customers. They’re called funnels because at the beginning of the process you cast a wide net to attract lots of potential customers. Some people continue down to the next step,

Feeling a bit isolated in the competitive online world? Make new friends and build your business as you Expand Your Reach by Integrating Partner Software. You may think you aren’t ready for partners, but think again: you can have the benefit of a partner’s brilliant idea (read: app) and skip the complication of a full-on relationship (read: no baggage). It’s easier than you think, as you’ll see in Growth Tactic #96—one of the last 5 gems in your 100-Day Digital Growth Plan!

10 Easy Tactics to Improve Email Marketing Results Email marketing continues to be one of the most durable and consistent forms of outreach. However, increased competition demands that you create a precise and insightful campaign to keep your audience engaged. Here are 10 easy tactics that you can implement right now to improve email marketing and bolster your campaign results! Make the best first impression It may seem that email marketing is the most direct form of marketing, but the truth is that