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SMS marketing has long been a criminally underappreciated form of reaching out to potential clients and customers. With multiple sources reporting SMS marketing reaching an opening rate of 98%, it’s a wonder there aren’t more businesses making use of this undervalued tool to boost sales, create rapport, and grow their brand.  Understanding how to leverage text marketing while remaining within the limits of national regulations is something every ecommerce business should prioritize. Not only will it help your business grow,

Another year has flown by, and, once again, we have seen ecommerce activity dominating the retail world. While, understandably, we did not see a repeat of the massive spike we experienced in 2020, our prediction that ecommerce activity would continue its upward trajectory came to fruition.  Beyond any additional fears surrounding the pandemic, a number of other factors help account for the continued preference for making purchases online. These include product availability, alternative product adoption, and overall convenience—just to name

While we thrive on discussing, sharing, and inspiring with insights surrounding the digital marketing and ecommerce worlds—the retail space is not lost on us.  Nearly 20 years ago we built our reputation on best-in-class SEO solutions dedicated to maximizing the visibility of local businesses in the digital space. The faster a local business could be found, the more rapidly a customer could hop in their car and make it to the brick-and-mortar location to complete their purchase.  Retail shopping locations

If you’re like most marketers, you’re hyper-focused on driving traffic to your website. That’s all well and good, but web traffic doesn’t mean much if it’s not leading to conversions.  You need an effective conversion optimization strategy—one that helps you get the results you need to grow your business—especially during the holiday season! Even small changes can bring big returns. Boosting your conversion rate by even one or two percentage points can translate into a huge increase in revenue.   

The Webinar is over! But if you missed it - scroll down to see the full recording. It might be hard to believe, but the holiday season is right around the corner, which means planning your marketing strategies needs to start now. (No, seriously, like right now.) While it is no secret that the “buying season” has been starting earlier pretty much every year for the past decade, this trend has shifted into hyperdrive over the past couple of years. 

For over a decade, National Positions has been leveraging the power of marketing automation and email marketing for hundreds of clients. While the idea of email marketing might seem like a dated strategy to some, the reality is that “the email” is still an incredibly effective tool for nurturing new customers as well as driving repeat purchases. Marketing automation enables us to elevate the humble email experience to an entirely new programmatic level. In fact, across industries, average email open