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In today's world of instant gratification, the need for immediate results and returns on investment (ROI) has dominated the marketing landscape. While focusing on ROI is essential, this mindset has caused many businesses to neglect the potential revenues hidden within their marketing funnels and sales pipelines.   Breaking Through: Top-of-Funnel Awareness Consider a recent interaction with a personal trainer who wanted to improve her marketing strategy. We identified numerous areas to focus on, from website content to conversion rate optimization.

AI has the internet buzzing and the philharmonic tones are only growing louder with each passing day. What does AI mean for marketing, content writers, graphic designers, website developers, and the future of people in general?  Some see these advancements as the beginning of the end for creators across the spectrum of content. Others see AI as the next advancement in the world of content creation and that fighting it is simply a lost cause.  Regardless of your position, ignoring

It has been another amazing week (well, month) here at National Positions! We are deep into launching campaigns for the holiday season, onboarding new clients, and producing content that everyone can use this holiday season. But there is more—so much more. Let us pull back the curtain and unveil some of the most exciting news as we wind the year down—let's go.    Trending at Ad World 2022 After a very warm welcome at Ad World 2021, our own Director

  We get it. Every year it seems like the holiday season starts earlier and gets louder. But there is a good reason. The upcoming season is “make or break” for many ecommerce businesses. Another thing that happens is too many businesses wait until the holiday season is in full swing before solidifying their promo lineup. And because of this, they miss their chance at hitting an ROI homerun.      Simply slapping some holiday-themed banners on what you already

In business and marketing, it’s less about how many new customers you can bring to your digital front doors (unless you’re just getting started) and more about how many customers you can bring back.  To sustain, scale, and send your revenues higher year after year, you need to keep enticing your customer base to come back for more. Will you need some new customers? Yes, of course. But continuously “churning and burning” through new customers will only make your job

It sure has been an interesting year so far for ROI, hasn't it? Prices are up in record numbers, inflation isn't much better, and there is chatter of a recession right around the corner (that is, if it’s not already here).  Is this what any of us want to read, hear, or admit? No. But we are not going to stick our heads in the sand and pretend that everything is perfect.  Deep breaths! Just like we prepare our clients’