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Google Paid Search Advertisements Testing Display of Click Counts

June 21, 2011
Google has confirmed it’s doing an experiment to test displaying click counts for paid search advertisements. Certain AdWord advertisements would have different click counts displayed below their company’s URL. For example, Google was testing one display that simply showed the number of clicks, such as 10,000 clicks. A sample of this display can be seen in the image below. Another display being tested is the one shown below, which is the number of clicks followed by “for this advertiser”. If

How to Choose Your Keywords

May 31, 2011
Selecting the right keywords to represent your company on search engines is very important to increase your search engine rankings and to increase your company’s website traffic. You may be wondering how to go about the keyword selection process, so we have put together a few tips to help you get started. First, you want to identify the search terms people are most often using that are associated with your business or industry. These search terms can be single word

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Google Introduces Social Search with +1 Button

March 31, 2011
On Wednesday, Google announced that it is launching a new social search button called the +1. This news is being interpreted as Google's answer to Facebook's like button. Indeed, many see this as Google's attempt to take a page from Facebook and incorporate social search into its search results. The +1 button is going to appear right next to Google's search results as well as its AdWords ads. Soon, site owners and web publishers will be allowed to add the
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