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If you have a local business (or multiple branches or maybe even a franchise retail store) local search is crucial to your online success. In fact, local SEO is arguably more important than traditional SEO, because it gets your store/branch ranked in the local search results, rather than the universal results. You might be thinking, "but isn't it better to rank in the universal results than the local results? Surely, the universal results will drive way more traffic, and produce

The web is revolutionizing the way small companies operate, even for companies that are not web-based in their product or service. This is an important fact to remember. We talk with so many professionals who say that online marketing isn’t all that important for them because they don’t work on the web. But this assumption is a huge mistake. Even if you’re not in the technology industry, your clients are still using the web to find information about you. Simply

Did you know that 20% of all searches on Google are for local information? This means that everyday, there are about 600 million Google searches for this local information. Local search marketing has become a huge opportunity for businesses in all industries as more and more consumers look to resources on the Internet, such as the major search engines, to find the local products and services they need. If you have a physical store, regardless of whether you are a

The Better Business Bureau (BBB) is one of the most popular and dependable sources people turn to for reviews and ratings of businesses. The BBB operates with the intention of collecting and providing information about the reliability of businesses so it can accurately inform consumers and businesses about other companies. The BBB is now offering improved business reviews as they’re taking pages from popular review sites like Google Places and Yelp. The enhanced reviews with the BBB not only give

Google has confirmed it’s doing an experiment to test displaying click counts for paid search advertisements. Certain AdWord advertisements would have different click counts displayed below their company’s URL. For example, Google was testing one display that simply showed the number of clicks, such as 10,000 clicks. A sample of this display can be seen in the image below. Another display being tested is the one shown below, which is the number of clicks followed by “for this advertiser”. If

Selecting the right keywords to represent your company on search engines is very important to increase your search engine rankings and to increase your company’s website traffic. You may be wondering how to go about the keyword selection process, so we have put together a few tips to help you get started. First, you want to identify the search terms people are most often using that are associated with your business or industry. These search terms can be single word