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Unknown: Knock, knock. You: Who’s there? Unknown: Tom from next door, silly! You: I have a neighbor? We know that marketing online has the ability to push your message far and wide, but make sure not to overlook, downplay, or ignore the buying power of your local market. When running an online business, it’s easy to forget that prospects are right down the street, waiting for YOU to invite them into your inner circle. Take a tip from your brick-and-mortar

Business owners with an interest in review management got an unexpected surprise in late May of this year. Without any notice or warning from Google, many Google reviews suddenly vanished - specifically, anonymous reviews It’s left many businesses wondering, “where did my reviews go?” At the time, many weren’t sure if this was a policy change or a glitch. But now nearly two months have passed, and the reviews look to be gone forever. Now that the change is permanent, let’s

Google is making mobile-friendliness a priority, so it has to be a priority for businesses seeking online success—but why? Put simply, very few people wait until they are in front of a desktop computer to do a search. Today, there’s a mobile computer in almost every pocket, so why would they wait? They won't--they'll find the sites that are mobile-friendly. According to Google, users in 10 countries, including the U.S., do the bulk of their searches via mobile devices.  Companies

Things are changing again in the digital world. What was once a text-only platform--namely, search—is now getting much more personal. Voice recognition is taking over not just mobile devices, but home devices as well, with personal assistants like Amazon's Echo or Apple's brand new HomePod. Google estimates that 20 percent of all searches conducted on mobile devices start with a voice request. Here’s the question: how are you going to handle the voice search SEO challenge? Voice Search SEO is a Whole

What's the one thing every digital marketer knows? You’re never done growing. There’s always something new to learn…that is, if you want to stay ahead of the competition and elevate your business to new heights. Now that we've completed our 100-Day Plan, we're afraid you'll miss your daily dose of digital growth! That's why we're happy to present the first in our 5-eBook Series, collecting the 100-Day blogs into topic groupings. (Get your FREE download of the first one here.)

Doing well by doing good—it’s not a new idea, but as long as there is a need for good causes and the organizations that address them, there will be a need for companies willing to pitch in. Smart business owners and marketers know the benefits and rewards for those ready to Support a Good Cause and Grow. Learn their secrets in Growth Tactic #98 from your 100-Day Digital Growth Plan—and do take note—there are only 2 more to go before