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Anyone with an online business, store, or even just a personal website has, at some point, come across Google Analytics. For business owners, Google Analytics has been the best way to track and record website traffic, sources, and other real-time statistics on how users interact with their site.  For businesses that rely on online traffic for purchases or income, Google Analytics lifted the veil of secrecy and gave them actionable information on which pages did better than others, how SEO

While we thrive on discussing, sharing, and inspiring with insights surrounding the digital marketing and ecommerce worlds—the retail space is not lost on us.  Nearly 20 years ago we built our reputation on best-in-class SEO solutions dedicated to maximizing the visibility of local businesses in the digital space. The faster a local business could be found, the more rapidly a customer could hop in their car and make it to the brick-and-mortar location to complete their purchase.  Retail shopping locations

HAPPY NEW YEAR! That felt fantastic. “Hey, last year, see you never.” Well, that’s not entirely true...before we store “2020” in the cloud (and in our minds) in the “DO NOT OPEN” file, let’s take a look back at some of the lessons learned and successes earned during this complicated, uncertain year.  We reached out to some of our fellow SMBs, asking them to share the silver linings that came about during this often dark time.  We share these “wins”

Businesses around the world are feeling the impact of the coronavirus pandemic, perhaps none more than local businesses. Neighborhood businesses rely on their local communities and their ongoing patronage to keep operations running, especially establishments like restaurants, gyms, and those that offer personal services. With swelling uncertainty, many local businesses are scrambling to keep their doors open by whatever means possible without compromising safety and customer trust. For some businesses, there is no wiggle room to change operations based on

We’re about to dive head-first into part three of our local ranking secrets series. But don’t worry – we’re here to help keep you afloat!   In order to capture that local audience and get them to knock on your digital door, you need to understand how they think. From clicking on your site to find valuable content to using voice search on a mobile device, we are going to unlock what makes users take action. Showing up in search

Our first five tips for supercharging your local SEO rankings put you in the driver’s seat. Now it’s time to hit the gas! As we tell all our clients, effective local SEO comes down to strategy. It is never one single thing that is going to place you higher in the SERPs or bring you better quality traffic. Local search all comes down to the intent of the searcher, and with over 80% of local search being made with “local