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If you follow the everchanging world of Google search, you may have noticed something interesting in you search results recently. Let's call it "continuous scrolling search results." Searching something like "men's jeans" gives you a list of results that continues to populate rather than the traditional page one, two, three, etc. When you reach the bottom of the results, more results populate! This does not happen all the time - which is interesting.  Searching "cool men's jeans," the results default

It’s time to face this fact: It’s pretty much impossible to expand your ecommerce efforts without engaging in the social media ecosystem.  While you may not consider social media a core sales channel, customers will still leverage social to check out product/business reviews or learn more about your brand, both of which can influence their purchase decision. Here is a little food for thought:  - Over 80% of customers’ buying decisions are influenced by social posts from their friends or

Anyone with an online business, store, or even just a personal website has, at some point, come across Google Analytics. For business owners, Google Analytics has been the best way to track and record website traffic, sources, and other real-time statistics on how users interact with their site.  For businesses that rely on online traffic for purchases or income, Google Analytics lifted the veil of secrecy and gave them actionable information on which pages did better than others, how SEO

While we thrive on discussing, sharing, and inspiring with insights surrounding the digital marketing and ecommerce worlds—the retail space is not lost on us.  Nearly 20 years ago we built our reputation on best-in-class SEO solutions dedicated to maximizing the visibility of local businesses in the digital space. The faster a local business could be found, the more rapidly a customer could hop in their car and make it to the brick-and-mortar location to complete their purchase.  Retail shopping locations

HAPPY NEW YEAR! That felt fantastic. “Hey, last year, see you never.” Well, that’s not entirely true...before we store “2020” in the cloud (and in our minds) in the “DO NOT OPEN” file, let’s take a look back at some of the lessons learned and successes earned during this complicated, uncertain year.  We reached out to some of our fellow SMBs, asking them to share the silver linings that came about during this often dark time.  We share these “wins”

Businesses around the world are feeling the impact of the coronavirus pandemic, perhaps none more than local businesses. Neighborhood businesses rely on their local communities and their ongoing patronage to keep operations running, especially establishments like restaurants, gyms, and those that offer personal services. With swelling uncertainty, many local businesses are scrambling to keep their doors open by whatever means possible without compromising safety and customer trust. For some businesses, there is no wiggle room to change operations based on