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As the holiday season approaches, Amazon’s recent Prime Big Deal Days (PBDD) have provided a valuable preview into consumer trends, retailer strategies, and evolving shopping behaviors. With the biggest shopping events of the year—Black Friday and Cyber Monday—just around the corner, it’s time to take stock of what we’ve learned and how to apply it. Below, we recap the key takeaways from PBDD 2024 and outline strategies that can help you capitalize on the holiday shopping momentum.   Prime Big

  The holiday season is right around the corner, making it the perfect time for small businesses to start planning their holiday marketing strategies. With Q4 being the most profitable time of year for many businesses, there’s no better moment to engage customers and boost revenue. Here are some holiday marketing ideas and strategies to help you stand out and thrive this season.   Why Holiday Marketing Campaigns Are Essential A well-executed holiday marketing campaign can make all the difference

As a leading marketing agency, National Positions understands the importance of data-driven campaigns. It's the very essence of our work, guiding every move we make.  For almost two decades, Google Analytics has been a crucial tool for measuring success, allowing us to tell tangible stories and build unbreakable bonds with our clients.  But what happens when the game changes? With Google sunsetting Universal Analytics on July 1st, and launching Google Analytics 4, it's time to adapt and recalibrate our approach

The challenge: Using publicly available AI tools, could we build a brand from the ground up? Could we take a basic concept and build the name, messaging, product, etc., all in less than 60 minutes using AI? (Minus filing all the required legal business documents.) We wanted to see how far AI could get us as of February 2023. In less than one hour, this is everything we wanted to create: - Brand name  - Positioning statement  - A killer

You can’t scroll social media, check out your favorite blog, or stream the news without hearing about ChatGPT.  The Microsoft-backed OpenAI has exploded in popularity, garnering praise by many and admonishment by others.  While most news outlets have been focusing on the educational impact of ChatGPT on students and teachers, the business community has their eyes set on a far loftier set of priorities.  What does this mean for content? After all, content is king…right? Website content, ad content, social

YouTube Shorts and TikTok are two popular short-form video platforms that have gained a lot of traction in recent years.  Both platforms allow users to create and share short videos, usually lasting less than a minute, but there are some key differences between the two. Audience, engagement, and content styles are just some major differences. While some may consider all short-form videos the same, this couldn't be further from the truth. Here are five ways in which YouTube Shorts is