BLOG

SMS marketing has long been a criminally underappreciated form of reaching out to potential clients and customers. With multiple sources reporting SMS marketing reaching an opening rate of 98%, it’s a wonder there aren’t more businesses making use of this undervalued tool to boost sales, create rapport, and grow their brand.  Understanding how to leverage text marketing while remaining within the limits of national regulations is something every ecommerce business should prioritize. Not only will it help your business grow,

The holiday shopping season is in full swing, and if you are determined to make this year the most profitable one ever, mobile needs to be at the top of your list! The majority of us search, shop, and pay with our mobile devices daily—and with over half of all search being done on mobile—this attention cannot be overlooked. Combine this with the continued shift to ecommerce purchasing in 2021 and there is a perfect storm of opportunity when it

With the holiday season fast approaching, you need every marketing advantage at your disposal when it comes to maximizing your digital ROI. One of the most powerful strategies for increasing holiday sales, revenues, and profitability​​—without blowing out your marketing budget—is through maximizing conversions.  Easier said than done? Sure. Still worth doing? Without a doubt. Conversion optimization is one of the fastest-growing areas of marketing—and for good reason. The core concept is working with what you have and increasing the profit

The season to be merry is quickly coming closer, and it serves as the perfect time to build a brilliant marketing campaign. If you’re looking for actionable ideas for effective holiday marketing and holiday-specific ad campaigns for the season, you’re in the right place.  We’ll discuss five strategies to work into your campaigns that could take them to the next level before you can say “Ho ho ho!” The holiday season is truly a great time for marketing campaigns. According

The Webinar is over! But if you missed it - scroll down to see the full recording. It might be hard to believe, but the holiday season is right around the corner, which means planning your marketing strategies needs to start now. (No, seriously, like right now.) While it is no secret that the “buying season” has been starting earlier pretty much every year for the past decade, this trend has shifted into hyperdrive over the past couple of years. 

Judged by a panel of industry experts from the Academy of Interactive & Visual Arts (AIVA),  The Communicator Awards honor excellence in communication across the spectrum of digital, video, podcasts, marketing, and more.  For the past two years (2019 and 2020), National Positions has been recognized for excellence in design, website development, video development, and beyond.  This year, we are proud to announce that we have taken home two awards from a brand new awards category​​—Marketing Effectiveness!  The emerging awards category recognizes