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With the holiday season fast approaching, you need every marketing advantage at your disposal when it comes to maximizing your digital ROI. One of the most powerful strategies for increasing holiday sales, revenues, and profitability​​—without blowing out your marketing budget—is through maximizing conversions.  Easier said than done? Sure. Still worth doing? Without a doubt. Conversion optimization is one of the fastest-growing areas of marketing—and for good reason. The core concept is working with what you have and increasing the profit

When it comes to paid media marketing like Google PPC, Facebook Ads, or even YouTube Ads, all too often, clicks get the glory while the landing page gets overlooked—not necessarily by our prospects but by us! Of course your ad campaign matters when it comes to driving attention to what you have to offer, but your landing page is what turns that attention into conversions. Landing pages inform, answer questions, and above all, build enough trust to entice your prospect

We want to let you in on a little secret about paid media advertising. Ready? The number of clicks doesn't really matter! Say it with us! What prospects do once they click, that’s the good stuff. Think of it this way: What is worth more? One hundred ad clicks with one sales conversion or 50 ad clicks with 10 sales conversions? Exactly. The 20% conversion rate with 50 clicks is worth far more than the 1% conversion rate with 100

Every advertiser and marketer using Facebook and Instagram ads is asking the same question right about now...“What the heck is going on?!”  As Apple’s latest iOS update has sent performance plummeting in recent weeks, we decided to pick the brains of some of the best social media minds at National Positions to unpack what is happening. And we are doing this in podcast form. Welcome to Apple iOS vs. Facebook Part 1!     In this episode of Digital Breakthroughs,

The main goal of the majority of websites is to drive leads, sales, or some form of trackable conversion. Attracting your target audience and converting them into customers can be done using many clever strategies taking place on your website.  Conversion optimization is important for the success of these strategies. Visitors to your website usually need to be guided through a meticulously planned customer journey so they can become paying customers with as little friction as possible. This is easier

Marketers are expected to think creatively and strategically, whether they’re planning content or their marketing budget. Being a successful marketer requires the ability to create and adhere to a strict budget. It is essential to achieve marketing growth while also taking cost-effective routes, so no money or efforts are wasted. With that said, businesses mustn’t take the cheapest options because it will show in the delivery of marketing as well as the results. Instead, they should focus on quality while