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LEAD NURTURING Email marketing is an overused but under-utilized way of reaching new customers. The best way to use email marketing is for lead nurturing. Most of your prospects are interested in buying your products or services, but they might not be ready to buy right away. Too many companies lose out on sales by approaching potential customers once or twice and never communicating to them again if they don’t buy immediately. Since you are investing so much time and

Are you thinking about using reputation and brand management as part of your Internet marketing strategy? If you are, it's probably because you've googled your company name or your personal brand name and found negative content on the first page of the search results. And you might be wondering, "should I use reputation management to push negative content off the first page of Google?" Yes. There's a reason why reputation and brand management is a popular online marketing tactic: there

With more businesses attempting to leverage a powerful presence online, major search engines like Google have become a competitive arena where businesses are competing for top rankings and high visibility. Search Engine Optimization (SEO) has proved itself one of the most lucrative and effective marketing approaches a company can do to get bottom-line results from rankings. Whether you’re a large corporation or small mom-and-pop business, SEO can really make a remarkable difference in your online business. Part of a great

Google is merging social media and search results. The major search engine Google is now showing recommendations on search results from friends on social media sites such as Facebook and Twitter. These recommendations are based on what social media accounts you have linked to Google. So how do you use this feature on Google to benefit your company and as part of your Internet marketing strategy? The answer is simple. First, you need to optimize your content so that it

The main part of your conversion optimization strategy is your call to action button. This button is how you convert your web visitors into customers. So it is very important to have a compelling, prominent, and well-placed call to action button. So what words do you use to get web visitors to click on your call to action button? Words that do not tell the web visitor much information, such as “click here” or “submit”, are not only the worst

Google has confirmed it’s doing an experiment to test displaying click counts for paid search advertisements. Certain AdWord advertisements would have different click counts displayed below their company’s URL. For example, Google was testing one display that simply showed the number of clicks, such as 10,000 clicks. A sample of this display can be seen in the image below. Another display being tested is the one shown below, which is the number of clicks followed by “for this advertiser”. If