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As a business owner or manager, you must know by now that very little happens online without some degree of social media presence. Ensure that your website is doing everything possible to help grow conversions and build your business. Take steps that Integrate Social to Grow Site Conversions, as explained in Growth Tactic #33 of your 100-Day Digital Growth Plan. Here’s more about just how to get it done.    Overview - Integrate Social to Grow Site Conversions It’s a

After strolling the aisles of your store or surfing around on your website—or a combination of the two—consumers have had lots of chances to stop looking and thinking, and finally make the decision to buy! And yet…they aren’t taking that step—at least, not enough of them are. You need to create a sense of urgency if you want to build site conversions and turn more visitors into users. To the rescue—Growth Tactic #31 in your 100-Day Digital Growth Plan, Create

15 Ways to AB Test Your Opt-in Forms You and your team put a lot of thought and hard work into crafting effective website pages, with the goal of converting site visitors and generating leads. How you design your opt-in forms can make all the difference in achieving your goals, but unless you put AB testing to use, you’ll never know what’s really working or why. Here are 15 proven ways to AB test your opt-in form using different variables.

It’s just as true in business as it is in real life--take a good relationship for granted and the warm, fuzzy feelings may soon grow cold. So why jeopardize a good thing? No need for flowers and candy once the sale is made (unless you’re actually selling flowers and candy…). Growth Tactic #28: Nurture Customers through Email Queues, the latest in our 100-Day Digital Growth Plan series, explains why—and how—you need to handle prospects and customers with care using proven

TOP 5 EMAIL CONVERSION STRATEGIES FOR SMALL BUSINESS Companies with billion-dollar marketing budgets can afford to spin a few wheels, but when you’re a small business owner, you need to see results from every channel, including email conversion. Email marketing is a low-cost and mobile-friendly approach, but without sufficient ROI, what’s the point? The Radicati Group, a technology marketing research firm, reports that 205 billion emails go out daily, and that number is expected to rise. What this means for

Are you looking for a new way to get prospects excited about your products? You’ve come to the right place. Today’s Growth Tactic #24, Unboxing Your Brand: The Video, unveils everything you need to know about creating a brand or consumer unboxing video. When it comes to your 100-Day Digital Growth Plan, we’re offering our best tips and insights to keep you learning and growing well into 2017! Overview – Unboxing Your Brand: The Video Few moments in life are