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The email campaign remains one of the most durable online marketing programs out there. However, as more consumers than ever try to limit their association with any company they have not directly opted into, the open rate for unsolicited or generic emails continues to drop. If you want to keep your clickthrough rate high, you need to invoke different kinds of A/B test procedures to vet your hooks. Here are 15 brilliant ways to test your email subject line choices.

Lead generation is a key element for any successful business. Hearing some experts tell it, though, generating leads sounds like a complicated venture that could give pause to small business owners. After all, who has time for complex formulas and strategies when you have a business to run? Fortunately, you can use these 7 ridiculously simple tricks to grow local business leads for yourself. 1. Enhance Google My Business (GMB) API If you're not making full use of the GMB

Given that a business pays as much as six to seven times more to acquire customers than to keep them, a strong acquisition strategy is crucial. It's likely you're now spending significant budget to land each customer relationship, so we want to share our 10 best ways to acquire more customers while spending less. Scroll down to the end for a special Bonus Tip... 1. The Strategic Alliance to Acquire Customers You can control your marketing spend by building your

It might seem slightly taboo, but email marketing campaigns are still among the most reliable forms of outreach for growing your business. The trick to generating response and converting leads is learning to create unique, well-targeted campaigns. The Radicati Group demonstrated the burgeoning audience for emails in their Email Statistics Report, 2013-2017, which documented that if you add the total number of Facebook accounts, plus the total of Twitter accounts, you'll find you are still below the total number of

Voice search is becoming an integral part of our virtual lives--at least, it is for a fast-growing number of us who prefer this communication shortcut to typing, touching and clicking our search queries. The trend is being explored in articles across multiple media outlets, each one packed with research for digital marketers and business owners who want their products and services found first. Why is voice search growing? Personal assistant devices are the main source of growth, and the vast

It’s been almost a month since Google’s Mobile Friendly rollout, prompting many businesses to update their sites to comply with Google’s mobile friendliness criteria. For those that haven’t yet climbed on board, there’s now even more motivation to do so: Bing has been rolling out a mobile-friendliness update of its own. In November, Bing revealed that it was planning to put more focus on mobile in 2015, and the new update is clearly part of that strategy. The new focus