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Show the world who you are, with an Introductory Team Video. Here's the low-down on the latest tactic from your 100-Day Digital Growth Plan. It's ideal for building brand loyalty, and another in our collection of best tips and insights to keep you learning and growing well into 2017! Overview - Introductory Team Video Goodbye John and Jane Doe! That’s right. It’s time to put faces to the names and really introduce your team to your current clients and future prospects. By filming a

We’ve launched a series of brief 100-Day Digital Growth Plan blogs, with growth tactics, tips and insights to keep you learning and your business growing well into 2017! Welcome to Tactic #1, a brief guide for showing off your expertise with a series of educational emails that will have prospects coming to you for more--more information, more advice, and ultimately, your services and products! Overview - Growth Plan Tactic #1 People love to work with companies that are prepared to help

10 Easy Tactics to Improve Email Marketing Results Email marketing continues to be one of the most durable and consistent forms of outreach. However, increased competition demands that you create a precise and insightful campaign to keep your audience engaged. Here are 10 easy tactics that you can implement right now to improve email marketing and bolster your campaign results! Make the best first impression It may seem that email marketing is the most direct form of marketing, but the truth is that

12 Ways to Repurpose Great Content for No Cost The content on your website is a key factor in drawing in visitors. No doubt, you invest time and money in making it work to attract, acquire and convert customers. Stretching your investment so that you get the most use of your content has two distinct advantages for your business. First, it saves money when you use existing content in multiple ways. Second, your business can reach new users by delivering

10 Secrets to Local SEO Ranking for Customer Acquisition Think small to get big. Possibly counter-intuitive, but definitely relevant--your online customer acquisition strategy must be localized in order to expand to its greatest capacity. The wide net strategy of past generations will only get you ignored by humans and search directories alike, while localized tactics will help you to expand organically into the internet's global potential. Here are 10 secrets to local SEO ranking for customer acquisition. These vetted tips

The email campaign remains one of the most durable online marketing programs out there. However, as more consumers than ever try to limit their association with any company they have not directly opted into, the open rate for unsolicited or generic emails continues to drop. If you want to keep your clickthrough rate high, you need to invoke different kinds of A/B test procedures to vet your hooks. Here are 15 brilliant ways to test your email subject line choices.