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The popularity of podcasts has exploded in the last decade. As of January 2020, there were 850,000 active podcasts—up from 500,000 in early 2018.   Podcast consumption dipped a bit in the early days of the pandemic, but the number of podcast listeners has recently bounced back to pre-COVID levels. Today, more than half of consumers over age 12 listen to podcasts, mostly on mobile apps. Thanks to the exponential growth of technology, starting a podcast has never been easier.

Welcome to part two of our podcast (and blog) all about conversion optimization tips, tricks, tactics, and strategies for the holiday season and beyond. If you missed part one you can click here to see what you missed from part one, but if you are feeling brave and want to start from here, we respect your gusto! When we left off with CEO Bernard May and Marketing Director Matt Erickson, we had just begun unpacking the need to use Google

Locking down your target market is only half the battle. The next step is uncovering how your audience acts and where to target that audience online. You may have produced some of the best digital content on the web, but it’s all a waste if that content isn’t placed where your target audience spends their time. This stands true for all forms of marketing; the exposure is what really delivers the results you’re seeking. So if you don’t have time

What’s your marketing shtick? You’ve got killer content, an incredible product or service, a rock star team with unmatched customer service skills…what more could you need? What more do people want from your brand for crying out loud!? They want you to be different, but also relatable. So, your job is to dazzle them with a shareable, viral campaign they’ve never seen before – yet can instantly connect with. Find out how you can manage the impossible with Stand Out

Growing your business is not a solo job—good thing that sharing your growth with a social partner is a great way to expand online reach and bring more people to your website. Let’s start with the basics: who is a social partner? Any business owner who has a message or customer base that’s similar to yours can qualify. Even if you’re not a social butterfly, stepping out of your comfort zone and making friends in the business world could be

Who can afford to waste time online, wading through irrelevant details? It’s a good bet that you can’t, and neither can your site visitors. Spare them the effort and instead, let them see exactly what you have to offer, right up front. Learn more in our Growth Tactic #49, Simplify Your Landing Page, another winner in your 100-Day Digital Growth Plan. OVERVIEW - Simplify Your Landing Page When your message is clear and uncluttered, with a value proposition right up