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Judged by a panel of industry experts from the Academy of Interactive & Visual Arts (AIVA),  The Communicator Awards honor excellence in communication across the spectrum of digital, video, podcasts, marketing, and more.  For the past two years (2019 and 2020), National Positions has been recognized for excellence in design, website development, video development, and beyond.  This year, we are proud to announce that we have taken home two awards from a brand new awards category​​—Marketing Effectiveness!  The emerging awards category recognizes

TikTok is not the platform that comes to mind when discussing digital marketing, but there is great potential on offer from the ever-growing social media platform. Since 2018, TikTok has experienced a sharp increase in users, nearly tripling in size. It is expected that TikTok will join the ‘billion monthly active users’ club and reach 1.2 billion in 2021. With such a big audience, it would be unwise to not tap into the kind of exposure a brand can get

Conversion optimization is a key part of improvements made by brands to increase sales. When you’re just starting with website conversion, it can be tricky to know just how to begin and what to focus on. There are several factors to consider, and we’ll discuss them here so you can start building a solid website conversion strategy. Conversion rate optimization (CRO) is the process of increasing the number of visitors to your site who take action. These actions can be

Amazon is the biggest ecommerce marketplace in the world, and selling through the site has a lot of appeal. Buyers trust Amazon thanks to fast shipping, good customer service, and competitive prices.  With that said, if you’re planning on selling on this ecommerce juggernaut, you have a lot of competition. Almost two million sellers are actively leveraging Amazon, and this number is growing fast. Over a million new sellers join the platform every year. As such, you need a strategy

Social media platforms continue to be used by people of all ages around the world every day. Facebook and Instagram, for example, have billions of users, and they offer fantastic marketing opportunities. The question is, though, which approach is better: paid social media advertising or organic? Both can work equally well, and you can even combine them for great results, but organic social media efforts tend to drive better results. In recent years, social media advertising has been pushed into

The popularity of podcasts has exploded in the last decade. As of January 2020, there were 850,000 active podcasts—up from 500,000 in early 2018.   Podcast consumption dipped a bit in the early days of the pandemic, but the number of podcast listeners has recently bounced back to pre-COVID levels. Today, more than half of consumers over age 12 listen to podcasts, mostly on mobile apps. Thanks to the exponential growth of technology, starting a podcast has never been easier.