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Conversion optimization is a key part of improvements made by brands to increase sales. When you’re just starting with website conversion, it can be tricky to know just how to begin and what to focus on. There are several factors to consider, and we’ll discuss them here so you can start building a solid website conversion strategy. Conversion rate optimization (CRO) is the process of increasing the number of visitors to your site who take action. These actions can be

Amazon is the biggest ecommerce marketplace in the world, and selling through the site has a lot of appeal. Buyers trust Amazon thanks to fast shipping, good customer service, and competitive prices.  With that said, if you’re planning on selling on this ecommerce juggernaut, you have a lot of competition. Almost two million sellers are actively leveraging Amazon, and this number is growing fast. Over a million new sellers join the platform every year. As such, you need a strategy

Social media platforms continue to be used by people of all ages around the world every day. Facebook and Instagram, for example, have billions of users, and they offer fantastic marketing opportunities. The question is, though, which approach is better: paid social media advertising or organic? Both can work equally well, and you can even combine them for great results, but organic social media efforts tend to drive better results. In recent years, social media advertising has been pushed into

The popularity of podcasts has exploded in the last decade. As of January 2020, there were 850,000 active podcasts—up from 500,000 in early 2018.   Podcast consumption dipped a bit in the early days of the pandemic, but the number of podcast listeners has recently bounced back to pre-COVID levels. Today, more than half of consumers over age 12 listen to podcasts, mostly on mobile apps. Thanks to the exponential growth of technology, starting a podcast has never been easier.

In the final 2020 episode of our Digital Breakthroughs podcast, we wanted to shake things up with a guest host! This week, our own Director of Marketing, Matt Erickson, took the podcast reigns and put CEO Bernard May in the virtual hot seat. To close out the year, our CEO wanted to unveil a new strategic marketing framework that we use for all our clients so you, too, can add it to your marketing toolbox for 2021.   We call

If your company is anything like ours, you started planning this year’s holiday party about a week after last year’s ended, but alas—we all must take those plans, wrap them up, tie a pretty bow, and store them until next year. But does this mean the end of holiday celebrations for you and your hardworking team? We think not! We can still Zoom our way through the holiday season with virtual festivities aplenty. Not sure how to plan your merriments