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Every year, National Positions reflects on not only what we learned over the previous 12 months, but also what is coming next. We compile all of our client wins, metrics, and successful strategies to uncover the common threads that will guide another year of profitable success for our clients. We formulate these insights into our annual digital marketing trends ebook, which will be unveiled as 2022 kicks off! This is a massive undertaking that takes considerable time to develop and

It’s that time of year again—time to collect and assess everything we learned in 2021 so we can more effectively strategize how we can maximize our impact as the new year approaches.  Reviewing those final results (below the surface) and doubling down on what worked reveals a goldmine of data. It is in this vortex of complex metrics that we can begin to unlock real opportunities for growth by truly understanding what strategies and campaigns were victorious—and which were not.

The Webinar is over! But if you missed it - scroll down to see the full recording. It might be hard to believe, but the holiday season is right around the corner, which means planning your marketing strategies needs to start now. (No, seriously, like right now.) While it is no secret that the “buying season” has been starting earlier pretty much every year for the past decade, this trend has shifted into hyperdrive over the past couple of years. 

When it comes to paid media marketing like Google PPC, Facebook Ads, or even YouTube Ads, all too often, clicks get the glory while the landing page gets overlooked—not necessarily by our prospects but by us! Of course your ad campaign matters when it comes to driving attention to what you have to offer, but your landing page is what turns that attention into conversions. Landing pages inform, answer questions, and above all, build enough trust to entice your prospect

Judged by a panel of industry experts from the Academy of Interactive & Visual Arts (AIVA),  The Communicator Awards honor excellence in communication across the spectrum of digital, video, podcasts, marketing, and more.  For the past two years (2019 and 2020), National Positions has been recognized for excellence in design, website development, video development, and beyond.  This year, we are proud to announce that we have taken home two awards from a brand new awards category​​—Marketing Effectiveness!  The emerging awards category recognizes

TikTok is not the platform that comes to mind when discussing digital marketing, but there is great potential on offer from the ever-growing social media platform. Since 2018, TikTok has experienced a sharp increase in users, nearly tripling in size. It is expected that TikTok will join the ‘billion monthly active users’ club and reach 1.2 billion in 2021. With such a big audience, it would be unwise to not tap into the kind of exposure a brand can get