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Every generation searching, clicking, and purchasing online has its preferences​​—and not just when it comes to what they are buying. Why and how they decide to make those ecommerce purchases also varies. This means that when you target a specific demographic, understanding their mindset and actions is extraordinarily valuable for building your strategy. So, we wanted to kick open the doors and uncover the data for the primary four generations of ecommerce customers: Baby Boomers, Gen X, Millennials, and Gen

Out of the many changes that have taken place over the past few years in the world of digital marketing, there may be none more profound than the relationship between agencies and the businesses they are partnered with. In every passing year, there are as many new professionals, experts, and agencies as there are new digital marketing trends. But are all agencies created equal? Absolutely not. While it seems that every agency out there claims to have its own “secret

  Los Angeles-based digital marketing agency National Positions has achieved 2022 Premier Partner status in the Google Partners program. National Positions’ team of experts provides SEO, PPC, Social Media Advertising, Email Marketing, Ecommerce Marketing, and CRO strategies for businesses online around the world. Explore the full range of offerings on NationalPositions.com.   “By once again being named a Google Premier Partner, we know that we are meeting the highest standards in digital advertising, helping our clients meet the highest levels

It seems like everyone these days is starting an ecommerce business.  You likely followed this overly simplified process: Find a supplier or distributor. Set up an ecommerce store online on Shopify or WooCommerce. Profit! Though the average success rate of an ecommerce store is only about 10%.  As a marketing broker, I’ve connected many ecommerce companies to the right marketing partners. Through these conversations I’ve identified 3 key ways ecommerce businesses could strengthen their funnels. So if you have an

  If you have been following the National Positions blog, our Forbes articles, or our ebook content over the past year, you have likely seen us discussing ecommerce and Amazon…a lot. The reason is simple: Consumer behavior has been shifting to Amazon purchasing for the past two years, and this trend is not going away any time soon. So, as we settle into 2022, we figured why not give you some food for thought when it comes to considering Amazon

Another year has flown by, and, once again, we have seen ecommerce activity dominating the retail world. While, understandably, we did not see a repeat of the massive spike we experienced in 2020, our prediction that ecommerce activity would continue its upward trajectory came to fruition.  Beyond any additional fears surrounding the pandemic, a number of other factors help account for the continued preference for making purchases online. These include product availability, alternative product adoption, and overall convenience—just to name