BLOG

When Google rolled out Penguin 2.1 in October of this year, the algorithm update didn't just hit a huge number of sites,  it hit them hard. This fifth-edition of the search engine's infamous Penguin data refreshes was designed (as were it's predecessors) to root out web spam, and penalize poor quality link schemes, and promote sites with natural link profiles. Updates like these are the result of Google’s constant attempts to improve the results they provide their searchers. Google's goal