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Every brand online (and offline) is always on the lookout for effective strategies to pull potential customers into the marketing funnel and transform them into loyal customers. The challenge lies in pinpointing precisely which promotional channels will be most efficient in drawing in quality leads or direct purchase traffic.     So we thought, hey, why not break down some of our favorite methods, tips, and tricks so you can try them out for yourself? This is not an exhaustive

As July kicked off, Meta launched their Threads social media platform. For some, it’s been a long-awaited addition to Meta’s plethora of social media offerings. For others, it is simply another in Mark Zuckerburg’s copy-and-paste playbook in an attempt to expand Meta’s social media empire. Regardless of where you stand—we need to dive in and see what Threads has to offer and whether or not the platform will be here to stay. Being dubbed as Meta’s “Twitter killer,” this is

AI is on the minds of every marketer, media buyer, and ad provider/platform in the world. With new apps, tools and integrations being released daily, keeping up with all of it can be beyond overwhelming.  Even Google had AI as a core part of their keynotes at Google Marketing Live with a myriad of “coming soon” features that leverage AI to build both text and image ad creatives. Needless to say, AI is here to stay whether you are an

social media plays a pivotal role in connecting businesses with their target audiences. To make effective marketing decisions, relying on data and statistics is essential. This article explores key social media statistics that can empower businesses to maximize their impact in the ever-evolving landscape. By leveraging these metrics, you will gain insights into user behavior, platform preferences, and industry trends. These insights enable you to tailor strategies, create compelling content, and deliver personalized experiences. Whether you're a small business owner

As marketing costs continue to rise in 2023, businesses are faced with the challenge of optimizing their marketing and advertising strategies to achieve maximum returns on investment. In this context, it is worthwhile to examine the lessons learned from the past, particularly the impact of advertising budget cuts during the 2007-2009 recession.  By comparing historical data and outcomes, we can gain insights into the consequences of reducing marketing efforts and understand why some brands were able to weather the storm

Well, it's about time we had a discussion about ecommerce marketing strategies during an economic recession. Not an easy subject to discuss, but it is looking more and more like this is a reality we will all need to contend with. In times of financial uncertainty, businesses often wonder how to navigate the storm and emerge stronger in the digital landscape.  In this blog post, we'll answer some key questions about marketing during a recession and provide practical strategies to