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Welcome to Growth Tactic #13 in our 100-Day Digital Growth Plan! You can continue to gain trust and secure customer loyalty by supplying them with free, useful information. One way to do this is by creating a Best Posts Compilation. It’s quick and easy content for your site (or newsletter) and it doubles as a complimentary gift for your readers. Overview - Best Posts Compilation It’s important to publish new content on a regular basis–to offer your readers something fresh to devour. But what

Show the world who you are, with an Introductory Team Video. Here's the low-down on the latest tactic from your 100-Day Digital Growth Plan. It's ideal for building brand loyalty, and another in our collection of best tips and insights to keep you learning and growing well into 2017! Overview - Introductory Team Video Goodbye John and Jane Doe! That’s right. It’s time to put faces to the names and really introduce your team to your current clients and future prospects. By filming a

We’ve launched a series of brief 100-Day Digital Growth Plan blogs, with growth tactics, tips and insights to keep you learning and your business growing well into 2017! Welcome to Tactic #1, a brief guide for showing off your expertise with a series of educational emails that will have prospects coming to you for more--more information, more advice, and ultimately, your services and products! Overview - Growth Plan Tactic #1 People love to work with companies that are prepared to help

It's all in the mind--or rather, the mindset. If you're competing in the digital marketing arena, you've had to think some about growth optimizing, and if you haven't, it's time to start. Digital marketing has entered a new phase that is more data-driven and adaptable than ever. Here are the keys to understanding and adopting a new marketing mindset, one that leads beyond counting up clicks and likes to produce true, sustained growth. What is Digital Growth Optimizing? Built on

When Google rolled out Penguin 2.1 in October of this year, the algorithm update didn't just hit a huge number of sites,  it hit them hard. This fifth-edition of the search engine's infamous Penguin data refreshes was designed (as were it's predecessors) to root out web spam, and penalize poor quality link schemes, and promote sites with natural link profiles. Updates like these are the result of Google’s constant attempts to improve the results they provide their searchers. Google's goal